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Small Business Reading List

November 13, 2015

A recent report from Kaspersky found that the average small business security breach ends up costing $38,000. That’s a huge hit for a small business. Fortunately, Pablo Hernandez at Small Business Computing has a few tips on how small businesses can stay safe.

Taking on employees and setting up payroll is another huge headache for small businesses, especially if you’ve never done it before. The next two articles, from Fit Small Business and the Savvy Biz Blog, go over setting up payroll and delegating responsibility. Finally, we have two articles for businesses new to online marketing. Susan Payton addresses the potential downsides of content marketing, and Small Biz Viewpoints offers some pointers on how to look at your website analytics.

Small Business Reading List Startup Digest is curated by:
Marc Prosser

Marc Prosser

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Small Business Security Breaches Add up to Big Losses

Pablo Hernandez - Small Business Computing

Another week, another security breach. In what's starting to feel like a regularly scheduled event, a major retailer or service provider makes the news because of a major data breach. Rarely, if ever, do security breaches affecting small businesses grab headlines. But they happen, and when they do they can seriously damage a company's finances.

How to Setup Payroll: The Ultimate Guide

Marc Prosser - Fit Small Business

Setting up payroll is a pain. You have to make sure your business is registered with all the right agencies, fill out numerous forms for each employee, and often find workers’ comp coverage – all on a tight deadline. Even a seasoned business owner can get overwhelmed, especially when it comes to the distinct federal, state and local tax requirements. In this guide, we’ll break down how to setup payroll in 9 digestible steps.

Why You Need to Delegate to Grow Your Business

Sarah Santacroce - Savvy Biz Blog

One of the hardest things for entrepreneurs in their early stages has to be delegation. They want to do it all, it’s their baby. But in order to grow your business, you have to be able to let go of some things and delegate them to trusted team members. I remember people telling me early on that I should be delegating more tasks to Virtual Assistants. But… I didn’t want to listen, mainly for two reasons: I thought it would be faster if I did it myself, and I thought I didn’t have the budget. Let me address those two points in case you hear the same little voices in your head.

The Downside Of Content Marketing

Susan Payton - The Marketing Eggspert Blog

Content marketing is often the cornerstone of any good marketing program. It differentiates your business from the competition, can position you as a trusted information source and can feed your social media monster and public relations machine. What’s not to love? Not surprisingly, there is such a thing as too much of a good thing. So let’s walk through some of the key challenges with this marketing strategy and how you can overcome the downside of content marketing.

8 Steps to Get the Most Value Out of Web Analytics

Small Biz Viewpoints

Web analytics is one of the cornerstones of having a successful website. It’s essential for any business to have a site that performs well in the modern age. Anyone who wants their online efforts to be as good as they can be, needs to be able to analyze the numbers and trends. If you can see and understand why a certain event or trend is occurring, you can correct, recreate or improve on it. The art of web analytics allows for you to do this, whether you do it yourself or hire a pro. If you think your business needs to make better use of web analytics, use this guide to find out how.

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