Startup Digest


November 11, 2016

This week: why wearables suck according to Rebecca Minkoff, what it's like to use Snap's Spectacles, and more.

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Wearables Startup Digest is curated by:
Aashay Mody

Aashay Mody - Business Development & Strategy

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Ashish Aggarwal

Ashish Aggarwal - M&A and Corp Dev at Opera Software

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Dubbed the “Goldilocks” of the tech scene, TechCrunch Disrupt London on 5-6 December is the place to find the startups and people that are just right for you. It's not too big to be overwhelming and not too small to be confining.

Save a total of £400 when you buy your Early Bird ticket with promo code TECHSTARS@EB. Prices go up to £1,200 on 4 December. Buy your tickets today!

Rebecca Minkoff: Wearables Kinda Suck Because Dudes Kinda Suck

Fast Company

Rebecca Minkoff, the designer and the fashion brand, is not shy about adopting technology. At a recent event, she argued that most companies are getting wearables wrong because there are too few women in STEM and men are struggling to design things that women want to wear everyday.

5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

Street Fight

Trident, Nivea, Esurance, Lufthansa and GlaxoSmithKline have all used wearables in innovative marketing campaigns recently. Nivea, for instance, developed print ads with tear-out bracelets that included GPS chips as part of a campaign to promote children's sunscreen. Click the link to learn more.

Crowdfunding Campaign: Sence - The Evolution of Mindfulness and Productivity


Planexta, the company behind the Sence wearable, claims it has figured out how to match variations in a specific part of the ECG signal, the R peak, to measure emotions. They don't mean just stress and anxiety, but actual happiness and sadness, and nearly 40 other emotional states. The early bird wearable is currently going for $169 and the campaign will last until the end of November.

Wearable Wednesday: Meet Sensoria

Third Wave Fashion

Sensoria makes smart clothing with textile sensors that collect data and corrects form. Here's an interview with Davide Vigano, CEO & co-founder, who discussed about their interesting products and approach.

What it’s Like to Use Snapchat Spectacles


Snap’s Spectacles are having a spectacular debut today, with (at least) hundreds of people lining up at their first Snapbot pop-up vending machine location in Venice Beach.

Huawei Fit is a Brand New Smartwatch

Coolest Gadgets

Not all smartwatches are created equal, and we are more than pleased to bring you the Huawei Fit — a spanking new smartwatch which intends to not only help you keep abreast of the time, but also to be able to cater to your fitness needs. Sporting a stylish design as well as standard band sizes which allow you to easily swap them out for a customized look depending on the situation, the Huawei Fit will be equipped with a rugged, always-on LCD touch screen display that ensures you will be able to check out important information at a glance.

Under Armour to Launch New Connected Fitness Devices in Early 2017


Under Armour shows no signs of slowing down in its quest to become a major health and fitness tech player, with plans to introduce new devices that we've yet to see from the company. That's according to Mike Lee, chief digital officer at Under Armour who hinted to Wareable UA's hardware plans for next year.

Remember operator billing?

Operator billing was once thought to be the perfect mobile commerce platform. But for various reasons, it failed to pick up traction. Learn why, and find out about the new future of m-commerce, here.

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