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Sustainable Fashion - A Business Model: Estonian and Danish ways of making it work

You are welcome to join the seminar focusing on Estonian and Danish showcases of sustainable fashion production on the  2nd of April in Baltika Fashion Stage.

The event will be attended by the HRH Crown Princess Mary of Denmark who is into promoting sustainable principles and Estonian First Lady Evelyn Ilves.

10.30              Welcome Coffee
11.00              Welcome words by moderator Markus Vihma (EST)
11.10              Design presentation:
                      Reet Aus (EST)
                     AIAYU - Maria Høgh Heilmann and Marie Worsaae (DK)
12.00              Markus Vihma (EST): Design & production of the next generation
12.30              Coffee break
12.45              Vigga Svensson (DK): What if clothes could grow with your kid - Sustainable fashion in practical business
13.30              Maria Høgh Heilmann and Marie Worsaae, AIAYU (DK):  How is it done in practice
14.15              Round up 

NB! We kindly ask you to be on the spot 10:45 the latest!


Reet Aus is a fashion designer and environmentalist. She has been up-cycling her own fashion collections for many years, as well as designing costumes (also upcycled) for theatre and film. 
Recently Reet completed her PhD in sustainable fashion design. Her research took her to Bangladesh, where she began working with a factory called Beximco.  http://reetaus.com
Maria is the founder of AIAYU and Head of Design and Production. She has a Master Degree in knitting from Florence, Italy and has been working as a designer for the last 15 years as Head of Design at Margit Brandt, Head of Design at Dico Copenhagen, Assistant Designer at Jan and Carlos Neil Barrett at White.  http://www.aiayu.com/
Head of Sale and Marketing and partner in AIAYU. She has a Master Degree in marketing and communication and has been part of the AIAYU journey from the beginning. Marie has high aesthetic and ethical standards, which all make her the unique representative of AIAYU. http://www.aiayu.com/
Vigga Svensson is the founder of Katvig, one of the most sustainable children’s clothing brands available today.
Vigga is a kidswear brand and a circular subscription service. The better quality you produce in, the more times it can circulate and the more money you will earn. Sustainability becomes the main driver in the business model. 

As the sustainability specialist of AusDesign, Markus has helped to develop the upcycling production system in Beximco and oversee its environmental implications. Besides that, he's lecturing Sustainability Science at the Estonian Academy of Arts. http://www.reetaus.com/ 

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