SpotMe partnered with SBM to design an event to gauge reactions to the company’s new roadmaps. As Stéphanie Jalabert, SBM Project Director of Business Improvement Processes explained, “Throwing information at [attendees] wouldn’t give anything to us.”
Instead, SBM and SpotMe developed a 3-hour interactive heat-map session in which participants shared their reactions, raised questions, and split into breakout groups for discussion and feedback.
SBM not only gathered information, but used that live data to enable relevant, constructive conversations that energized attendees. Read more and see the video on the SweetSpot: What Going Digital Really Means for Meetings & Events.