May 05 2011 View This On A Web Page.
ABM VITAL GUIDE to
Marketing Services
a product of
Table of Contents
1. 5 additions to your marketing services portfolio
2. Publishers debate merits of marketing services
3. UBM TechWeb: from media to marketing services
4. The big leap: More publishers ramp up marketing services
5. Custom publishing continues digital growth
6. Also In This Issue
7. Web Resources
1. 5 additions to your marketing services portfolio
Marketing services are becoming a more important part of any publisher’s playbook. Here are five emerging products and services that media companies can build into their custom offerings.
FULL ARTICLE
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2. Publishers debate merits of marketing services
As B2B publishers reposition around marketing services, some are taking a leap of faith while others are more cautious about the perils of competing with agencies.
FULL ARTICLE
3. UBM TechWeb: from media to marketing services
UBM TechWeb is proof of how B2B media companies are becoming B2B consultants. In the last few years, the UBM division has dramatically shifted its business to provide marketing services for technology brands.
FULL ARTICLE
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4. The big leap: More publishers ramp up marketing services

Hanley Wood, Meredith among those leveraging content, audience expertise into new revenue streams. 

FULL ARTICLE
5. Custom publishing continues digital growth
The hype over custom publishing isn't ending anytime soon as marketers spend more on custom media projects. IDG and The Atlantic are two publishers turning advertiser demand for original content a valuable revenue stream.
FULL ARTICLE
6. Also In This Issue
Whose account is it anyway?
As marketing services grow, publishers must find ways to inject more agency DNA into their organizations. Speakers at ABM's annual conference discuss the challenges.
FULL ARTICLE
Marketing services drive B2B publisher growth, study finds

Marketing leaders demonstrate more revenue growth than their competitors.

FULL ARTICLE
Publishers pursue non-traditional digital revenue streams
“Diversification” was a big buzzword among publishers at the Publishing Business Conference & Expo in New York. U.S. News & World Report licenses and sells the data in its guides. Esquire is launching a retail store. Hanley Wood designs robust marketing programs.
FULL ARTICLE
Expanding the product portfolio to capture new revenue opportunities
As marketers seek better targeting and more insights from digital campaigns, Edgell's Rob Keenan says B2B publishers will need to expand their business offerings.
FULL ARTICLE
Who needs a website? Enter the nanosite ad unit
IDG and Widgetbox partner on new rich media ads that pack a variety of content – including white papers, videos, social media and editorial content – into a display unit.
FULL ARTICLE
Not your father’s custom publishing

Publishers leverage editorial, audience expertise to embrace ‘vendor as publisher’ model.

FULL ARTICLE
7. Web Resources
· Small publishers and marketing services - Folio
· What John Deere wants from publishers - BtoB Media Business
· Below the line: The shift to marketing services - Folio
Greetings
Marketing services were the theme of ABM’s Annual Conference this week, and with good reason: They represent an increasingly important part of the B2B publisher’s portfolio. Publishers ranging from Penton to Northstar Travel Media are finding new ways to leverage both their market expertise and publishing experience to help marketing clients reach customers. This week, we look at the solutions and strategies publishers are deploying to win new business.
Clark Pettit
President and CEO
American Business Media
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