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No. 872
August 28, 2012
MidCity News
In this issue: Fashion Herald's Got Fashion Week Covered
Fall is definitely one of the best times of the year for Tricia Lewis, blogger for the 34th Street Partnership’s Fashion Herald. One of the main reasons, of course, is that Spring Fashion Week takes place in early September. This year, the tents are up at Lincoln Center from September 6-13, and Tricia, aided by 34SP intern Laura Cogswell and 34SP social media expert Nancy Ng, will be on hand to report on the shows, the happenings, and, hopefully, one or two of the after-hours bashes. Tough work, for sure, but this team has the right stuff.

Tricia got the ball rolling on her Fashion Week coverage last week with this post about the event that Macy’s has planned for Fashion’s Night Out on September 6 at Herald Square. Macy’s own Caprice Willard, who moonlights as a featured buyer on NBC’s Fashion Star reality program, will be there along with Fashion Star winner Kara Laricks. That’s just the first of many Fashion Week events our team will cover.  

Fall isn’t just about the fashion shows, of course. It’s also about new fashions and lots of sales. As we head into the season, be sure to consult FH for all the news you need about NYC’s most exciting retail apparel district. Tricia makes it her job to keep on top of fashion trends, sales, deals, and store happenings, so don’t miss a day.  The blog includes a link to Tricia’s Twitter feed and Facebook page, and an extensive list of fashion bloggers and other sites. A visit to FH is simply a must before you even consider a shopping trip on 34th Street. And remember, we’ve archived every single entry and made them easily accessible.

A Patriotic Summer at Bryant Park
Labor Day is next Monday, so this is a good time to reflect on a couple of patriotic events held at Bryant Park during the summer. We told you about the full-dress military tattoo performed here by soldiers of the U.S. Army on June 14, Flag Day, which is also the Army’s birthday. That was quite an event – with music, drills, and even a dangerous maneuver. Bryant Park welcomed General Raymond Odierno for the occasion.

Following that, on July 3 we hosted Tide’s ‘Proud Keeper of the Red, White, and Blue’ promotion. Katherine McPhee, American Idol alum and star of NBC’s hit series Smash, was on hand and rocked the house with a wonderful rendition of the Star Spangled Banner. There was also a 6,000 sq. ft. American flag festooned with Americans’ stories about what the flag means to them. The weather was a tad warm, but park goers appreciated the performance and enjoyed reading the stories written on the flag. The event garnered considerable press attention, including articles in the NY Post and the UK’s Daily Mail. The folks from E! TV were also present and recorded Ms. McPhee’s performance. You can watch it here.

Bryant Park Real Estate Values Still Soaring
The success and popularity of Bryant Park has helped the value of the surrounding real estate climb for the last 25 years. A recent transaction, reported in the real estate publication The Real Deal, indicates that the rising values show no sign of slowing, even after four years of a slow national economy. As Real Deal reports, the 11-story building located at 54 W. 40th Street, directly across from the park, was recently purchased by Eric Hadar’s Allied Partners for $32 million.  

The building had been owned by Daytop Village, a drug and alcohol rehabilitation center that purchased the building in 1973 from the Overseas Press Club for $850,000, according to a New York Times article dated January 3, 1973. Daytop Village has relocated just down the street to the Spring Mill Building at 104 W. 40th Street. 

Allied Partners, a New York City-based real estate investment and management firm, owns several buildings in the area, and we congratulate the company on its newest asset.

Welcome CUNY Students
Bryant Park is many things to many people – playground, lunch room, activity center, and performance space come to mind. Beginning last week, the park took on a new identity for 330 lucky students: de facto college quad. CUNY’s first new community college in 40 years, called, appropriately enough, the New Community College, is located at 50 W. 40th Street, just across from Bryant Park.

After an inauguration ceremony at the New York Public Library, classes began on Monday, August 20. As this article in the New York Post explains, the school’s students will enjoy a “stunning view of Midtown’s Bryant Park.” The New Community College will be a special place for its lucky students, and not just because of its proximity to the park. Read this follow-up article in the Post to discover just what makes the new facility different.

One More Chance for Sunset Salsa
Here’s one more reminder that your last chance to participate in the Chelsea Improvement Company’s fabulous Sunset Salsa is this Thursday, August 30. Sunset Salsa, presented in partnership with After Work Salsa Mondays at TAJ and conducted by Talia Castro-Pozo, offers free lessons to anyone who wants to learn this classic Latin step. We’ve had big crowds all summer – 461 people last week – so be ready to bust a move. The class meets at the Chelsea Triangle from 6:30-7:30pm, but we keep the music playing until 9:00pm. Everyone is welcome to participate in the class and also in the dancing afterwards, even if you don’t take the class.

The Bottom Line
The first-ever Bryant Park Painter in Residence Program was a big success. Four artists; Walter Lynn Mosley, Andrea Arroyo, Patti Mollica, and Yuka Imata, took two-week turns painting images of Bryant Park en plein air. The program netted Bryant Park Corporation a treasure trove of 34 evocative paintings portraying many aspects of the park in several styles and media.

34th Street District
Weekly Activities and Classes
Salsa Dance – Last Class August 28
  Tuesdays: 5:30-6:30pm, Broadway Boulevard between 34th and 35th Streets
Zumba – Last Class August 30  
  Thursdays: 5:30-6:30pm, Broadway Boulevard between 34th and 35th Streets
Flamenco Dance - Last Class August 31  
  Fridays: 6:00-7:00pm, Greeley Square  
Daily Amenities
Goal! Free Foosball
  Daily: 9:30am-4:30pm, Greeley Square Park  
Upcoming Events
Herald Hour: A Musical Lunch – Jeff Litman   
  Friday: August 31, 12:30-1:30pm, Herald Square Park  

Bryant Park
Daily Amenities
Le Carrousel Summer Hours
   Daily: 11:00am-8:00pm
The Reading Room
   Daily: 11:00am-7:00pm
The Southwest Porch
   Daily: 11:30pm-11:00pm
Weekly Activities and Classes
Bryant Park Yoga 
  Tuesdays: 10:00-11:00am, Upper Terrace
  Thursdays: 6:00-7:00pm, Lawn
Bryant Park Tai Chi
  Tuesdays & Thursdays: 7:30-8:30am, Fountain Terrace
Meet the Birds
  Tuesdays: 11:30am-2:00pm, Le Carrousel
Bryant Park Knits – Final Class August 28
  Tuesdays: 1:30-3:00pm, Upper Terrace across from BP Grill 
Bryant Park Juggling – Final Class August 31
  Tuesdays: 5:30-7:30pm, 40th Street Plaza
  Fridays: 1:00-3:00pm, 40th Street Plaza
Bryant Park Moves: with Limon Dance 
  Saturdays: 10:00am-11:00pm, Lawn
Bryant Park Language Classes – Intermediate French
   Wednesday: August 29, 11:30am-12:30pm, Upper Terrace across from BP Grill
Bryant Park Language Classes – Beginner French
   Tuesday: September 4, 11:30am-12:30pm, Upper Terrace across from BP Grill
Bryant Park Language Classes – Intermediate Spanish
   Wednesday: September 5, 11:30am-12:30pm, Upper Terrace across from BP Grill
Daily Activities  
Chess and Backgammon
   Monday-Friday: 11:00am-7:00pm
   Saturday-Sunday: 12:00-9:00pm
   Monday-Friday: 11:00am-6:00pm - Free Lessons
Ping Pong at The Tables
   Daily: 11:00am-7:00pm
Bryant Park Games – Scrabble, Quoits, Bananagrams and more
   Monday-Friday: 11:00am-7:00pm, 40th Street Plaza
Upcoming Events
Piano in Bryant Park: Frank Owens – Pianist, Conductor, Composer, Musical Director      
   Monday-Friday: August 27-31, 12:30pm-2:30pm, Upper Terrace 
Bryant Park After Work – John Farnsworth Quartet      
   Wednesday: August 29, 6:00-7:00pm, Fountain Terrace
Piano in Bryant Park: Terry Waldo – Protégé of the late Eubie Blake     
   Monday-Friday: September 3-7, 12:30pm-2:30pm, Upper Terrace 
Bryant Park Fencing
   Tuesday: September 4, 1:00-2:00pm, Fifth Avenue Terrace at 41st Street
Ping Pong Tournament
   Wednesday: September 5, 11:00am-7:00pm, The Tables
20 Years of Bryant Park – A Photo Exhibit
   Daily: All Hours, Bryant Park Fence  

14th Street Park at Tenth Avenue
Weekly Activities
   Thursdays: 6:30-7:30pm

Chelsea Triangle at Ninth Avenue and 14th Street
Weekly Activities
Capoeira Classes
   Wednesdays: 6:30-7:30pm
Sunset Salsa  - Last Class August 30  
   Thursdays: 6:30-9:00pm
Weekly Events
Chelsea Triangle French Market
  Friday-Saturday, August 31-September 1, 10:00am-3:00pm  
Gaston Silva, Chairman 34th Street Partnership | Michael Fuchs, Chairman Bryant Park Corporation | Adam Goldenberg, L. Robert Lieb & Clyde E. Rankin, III, Co-Chairmen Bryant Park Management Corp. | Daniel A. Biederman, President 34th Street Partnership, Bryant Park Management Corp., Executive Director Bryant Park Corporation
1065 Avenue of the Americas, Suite 2400 New York, NY 10018 | Tel 212.719.3434 | Fax 212.719.3499

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