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Hi everyone!

There are 15 days until NewsMatch 2019 kicks off, and we're so excited. This year's Campaign Toolkit is here, with email pitches, a recommended fundraising calendar and much more.

If you did not get the chance to attend yesterday's webinar, we've added the video and slides to the Campaign HQ. Also be sure to check out the "Start Here!" document in the Toolkit for an overview of how everything is organized.

Next week's webinar is an AMA — bring your questions! Need more help? Send us a note at 

– Christina, Jason and Kip
Campaign Toolkit 

Without further ado, here's this year's Campaign Toolkit. It has everything you need to run an out-of-the-box campaign. Banner ads and social media graphics from the Promotional Toolkit are saved here too.

Reminder, this toolkit is designed to be flexible. You are welcome to personalize the campaign to fit your own year-end fundraising goals and strategy — or use it just as it is if that's your preference!

Note: Since these materials are created exclusively for NewsMatch participants, we are not posting the link on the NewsMatch HQ. We will only be circulating the toolkit via the weekly emails so please remember to bookmark this link. 
Take me to the toolkit!
NEW: Analytics How-To Guide
Just in time for NewsMatch, INN has published a how-to guide for using Google Analytics in your year-end campaign.
The guide gives you a clear roadmap to thinking through what information you need, how to develop the tracking tools to measure performance against those targets, and how to evaluate and adjust based on the data. It is written for non-technical readers.

And INN Labs specialists are available to answer any questions you have during office hours!
Fundraising on Facebook

Each year we get questions about fundraising on Facebook. The most important thing to remember is that, for all donations that you want to be matched, you'll have to give The Miami Foundation: 
  • Donation Date
  • Donor Name 
  • Amount of Donation 
We encourage you to test any online fundraising tool you're planning to use before Nov. 1 to make sure you know how it works, and how to download the reports you need.

If your organization receives funds through Facebook Payments, here is how to view donation reports and donor information.
Next Week's Webinar

Oct. 23 at 10 a.m. PT / 1 p.m. ET 
Just over a week until launch! Now that you've had time to look through the campaign toolkit, we'll review key points and resources, what to expect in the coming weeks, and answer any lingering questions. 
Register to attend via Zoom
Submit Your Best Story of 2019!

INN will be publishing its annual Best of Nonprofit News showcase in early November, so there is still time to submit a story. These stories are used throughout NewsMatch to promote your work and the importance of giving to nonprofit news.
Submit your story
Need Help? 
Send your questions to! 
Copyright © 2019 Institute for Nonprofit News, All rights reserved.

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