Weekly news for nonprofit news leaders and supporters

New NewsMatch/INN tools for upcoming giving campaign  

NewsMatch and INN have developed a portfolio of tools and resources to help member newsrooms have a successful NewsMatch 2019 campaign. Among the tools is the just-launched guide, “INN Google Analytics 101: Goals, Conversions, and Campaign Tracking,” based on Google Analytics’ widely used tools. The guide gives newsrooms a roadmap to thinking through what information they need, how to set targets, how to develop the tracking tools to measure performance against those targets and how to evaluate and adjust based on the data. 

After using these guides, a journalist with a basic understanding of Google Analytics should be able to set up campaign tracking, goals, and conversions for their website and answer questions such as:
  • Which campaigns are driving the most traffic, and donors, to your site?
  • How does website behavior differ for readers arriving on the website based on different campaigns?
  • Which calls to action get the best results (for instance, signing up for email newsletters, making a donation, or increasing site engagement)?
INN Labs specialists will be available to answer questions and help members during office hours — sign up here.

Opportunities & resources


From INN & members: 


Help ProPublica report on harmful billing practices from health care providers  

After Wendi Thomas of MLK50 and ProPublica joined forces to explain how the billing practices of the Memphis-based Methodist Le Bonheur Healthcare were harming patients, the hospital said it would end those practices and forgave more than 6,500 debts. If you’re a journalist in a newsroom who would like to get tips about aggressive hospital collection practices in the communities you work with, sign up to participate in similar reporting projects.

NewsMatch's pre-kickoff check-in webinar 

Just over a week until NewsMatch 2019 kicks off! Join NewsMatch folks on Oct. 23 for a pre-kickoff check-in webinar. On the agenda: Reviewing key points and resources, what to expect in the coming weeks and answering any lingering questions. 

Join Center for Public Integrity to sort through child separation complaints  

Help journalists at the Center for Public Integrity and The Roosie Report, an independent news organization working for and with immigrant New Yorkers in Jackson Heights, Elmhurst and Corona, Queens, sort through child separation complaints from the border on Wednesday, Oct. 23.

On-demand webinar for ProPublica's Collaborate tool

Learn about Collaborate, ProPublica’s new tool for managing crowdsourced and collaborative data projects, which is based on an in-house tool they created for the Electionland and Documenting Hate projects. If you missed the webinar, watch here.

From our friends outside of INN:

Apply to Poynter's Women’s Leadership Accelerator

Applications are now open for Poynter's Women Leadership Accelerator, a yearlong intensive program to builds the leadership and management skills of women who are pushing digital innovation. Last year's cohort included leaders from nonprofit news outlets Coda Story, Texas Tribune and The Intercept. Applications are due by Oct. 31.

Apply to have a Reporters Committee for Freedom of the Press-provided attorney in your state

The deadline is quickly approaching to submit proposals to have a Reporters Committee for Freedom of the Press attorney in your city or state. If journalists in your community would benefit from the legal support of a Reporters Committee attorney, submit a proposal detailing why by Oct. 31.

Apply for grant funding from Facebook Journalism Project Community Network

The Facebook Journalism Project Community Network is a grant program, in partnership with The Lenfest Institute for Journalism, designed to support individuals and news organizations that are building community through local news. Grant recipients may receive a grant award of up to $25,000, along with opportunities to connect with industry experts to support their projects. The deadline for submission is Nov. 6; applications can be submitted here.

Public records and beat reporting webinar

The Society for Advancing Business Editing and Writing is offering a free webinar ⁠— "Become a better business reporter: Learn how to make public records part of your beat reporting" ⁠— on Nov. 18.  Matt Drange, an investigative reporter at The Information, will "show you how to harness state and federal FOI laws to generate a consistent flow of documents you can use on any beat."


Have an opportunity to share with INN members? Email

From INN Labs

Dos and don'ts of WordPress security blog

WordPress offers journalists a distinguished platform to publish and distribute their content, but keeping your site safe and secure can seem like an overwhelming and daunting task. Luckily, the Labs team has got you covered with best practices and tips.

Republication tracker tool on-demand webinar

The INN Labs team hosted office hours to discuss their open-source Republication Tracker Tool. If you were unable to attend, don't worry — watch here.

In Case You Missed It

  • ProPublica and the Texas Tribune are joining forces — with a $5.75 million donation — to create a Texas-based investigative reporting unit with 11 staffers.
  • News Revenue Hub and Google News Initiative are helping newsrooms find not just new readers, but loyal ones.
    News Revenue Hub
  • Publishers are starting to use events as potential sources of revenue — attracting new advertisers and increasing engagement with existing readers and subscribers.
    What's New in Publishing
  • The Miami Herald will launch a new journalism lab that will host the largest team of investigative reporters in the region, funded in part by The Miami Foundation.
    Miami Herald
  • News outlets make up 12 of the 15 most politically polarizing brands, out of the more than 3,700 brands surveyed.
    Morning Consult
  • Most people have never met a journalist. Inviting them into a newsroom, to both see the process and to meet journalists, is a way to build trust.
    Trusting News
  • Pop-ups that allow readers to subscribe to a newsletter show results. For The Buffalo News, it tripled its subscribers.
    Local Media Association
  • Of nearly 40 new sites that launched as news outlets in Michigan this fall, many of them publish hard-to-identify political messaging disguised as stories.
    Lansing State Journal

From INN Members

A sampling of the best nonprofit journalism from INN members each week:

Impeachment a windfall for Donald Trump — and some Democrats
Center for Public Integrity

Dead Fish, Condoms, Brown Foam: Sewage has chokehold on Black Rock Harbor
Connecticut I-Health Team

Exxon and oil sands go on trial in New York climate fraud case
InsideClimate News

Stark lessons from Wall Street's #MeToo moment
The Intercept / Type Investigations 

Trump was outraised by hundreds of millions in 2016. That won’t happen again in 2020
Open Secrets

Membership News

Celebrating member achievements — Congratulations:

To InvestigateWest, which launched its second season of Finding Fixes, InvestigateWest’s podcast that seeks out solutions to the opioid addiction crisis.

To Sierra Council, a City Bureau fellow and finalist for the Chicago Review of Books Award for Story or Essay.

To WDET for winning Current's 2019 Local That Works contest for a project that tells stories of the region’s communities through audio and photography.

Member Impact:

  • So far in 2019, Armenia has re-opened a corruption probe into a former top law enforcement official, US officials made the first arrest of an American implicated in the scandal and more — Gauging the global impacts of the ‘Panama Papers,’ a collaboration of almost 400 journalists from 80 countries led by International Consortium of Investigative Journalists, three years later.
  • Leadership from the U.S. Department of Veterans Affairs answered questions at a congressional hearing about inewsource’s investigation into dangerous liver research conducted at the San Diego VA and poor oversight of the VA healthcare system.

Do you have news to share or want to submit a profile of your nonprofit news organization? Tell us at

INN Events

Job Listings

Major Gifts Program Director  
Institute for Nonprofit News

Editor in Chief
Type Investigations

Senior Editor
ProPublica -Texas Tribune Initiative

Finance Director

Vice President of Development
Retro Report

Development Director
Hechinger Report

Social Media Strategist

Associate/Grants Administration 
Knight Foundation

Have a job you want to promote?  Post it to our industry job board.

Contact INN

INN, Nonprofit News Strategies
Sue Cross | Email | @suecross

Mara Jezior | Email | @marajezior

Learning + Training
Fran Scarlett | Email

Services & Collaboration
Jonathan Kealing | Email | @JKealing
Fiscal Sponsorship, Business Services
Chip Potts | Email

Kay Lima | Email | @kayleen_lima

Larry Horne | Email

Copyright © 2019 Institute for Nonprofit News, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.