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Hi everyone, 

We're getting ready for today's webinar for first-time participants so we'll keep this message short. Be sure to register if you haven't already! 

– Christina and Jason 

P.S. Help us get the Q&A started by submitting your questions in advance to 
First-Time Participants 

We're hosting our first live webinar today! Have you signed up yet? 

It is the first of three sessions that will give you an overview of how the NewsMatch works, essential digital fundraising strategies and how to make it through the reporting process with ease. It's designed for first-time participants, but everyone is welcome to attend. 

All sessions take place at 10 am PT/ 1 pm ET and will be recorded if you can't watch live.
  • Aug. 21: NewsMatch 101 
  • Aug. 28: Rapid Fire Strategies 
  • Sept. 3: Rules and Reporting 
Introducing NewsMatch HQ! 

This year we will be sharing all of our resources on this NewsMatch microsite. It is a work in progress and more content will be added leading up to the campaign. Take a look, but pardon our dust in certain areas that are under construction. 

We will let you know every time something new is added. 
Building out your profile is the central website where the public can look up participating newsrooms and make donations to multiple organizations at once. If you had a page last year, you can log in anytime to update your page. If this is your first NewsMatch, you'll need to create a new profile for your organization.

Instructions for both new and returning organizations can be found in the Campaign HQ.
Need Help? 
Send your questions to! 
In the meantime, here are some of the common FAQs we receive: 

How much will be matched?
NewsMatch will match up to $1,000 per donor. The maximum amount each organization can receive will be announced by the end of September.

What is the eligible donation time period for the match?
Donations received from Nov. 1 to Dec. 31 are eligible for the match. Unfulfilled pledges and donations dated after Dec. 31 are not eligible.

What donations count?
NewsMatch will match any donation from an individual (up to $1,000) to a participating organization.

Do donations made by individuals through a business, foundation or donor advised fund count?
Yes, if they can reasonably be seen as coming from individuals supporting your work.

Read more FAQs at
INN Labs NewsMatch Support

The team at INN Labs is available now through the end of 2019 to help NewsMatch participants improve their website donation flows, add important messaging and media to their sites, and learn how to use existing tools to optimize their end-of-year campaigns. 

NewsMatch participants who are interested in free technical help from INN Labs can sign up here for a 1:1 meeting.
Copyright © 2019 Institute for Nonprofit News, All rights reserved.

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