I am constantly coming across alleged ‘business analysts’, many new to the industry, sauntering confidently into a project or an organization. Typically, the first thing they do when assigned requirements elicitation is organize a workshop. These people are engaging, charming, energetic, and, in many cases, evangelistic. They are very adept at gaining the undivided attention of their audience. However, their primary and, in most cases, their only concern is determining what the client wants and what the problem is without a thought to a workable action plan to improve anything.