April Twenty Nine Are the days blurring for you too? it’s not first thing Friday morning - this is where we share an additional midweek Fix, going deeper on our core topics. This week newTV, next week Merchants and we will alternate. We will get this onto a separate database so people can opt out of this if they want - but if you unsubscribe now you lose Fix Friday too. Would love your thoughts on how we make this better - hit reply.
Yes. Well, the one thing that's maybe not widely understood is we work really far out relative to the industry because we launch our shows all episodes at once. And we're working far out all over the world. So our 2020 slate of series and films are largely shot and are in postproduction remotely in locations all over the world. So -- and we're actually pretty deep into our 2021 slate. So we're not -- we aren't anticipating any moving -- moving things around. And to give you some examples, The Crown, in its fourth season; our big fourth quarter animated release, Over the Moon. These are shot productions in our -- in the finishing stages right now to release later this year as planned. So we don't anticipate moving the schedule around much and certainly not in 2020.
Early indications are that Quibi is doing OK - getting on for 3m downloads of the app - which gets a 3.4 rating on iTunes - split between people who love it and give it 5 stars and those who want to watch on TV so give it just 1. Reviews are middling - but some shows like Golden Arm and Most Dangerous Game are getting a good reaction. Performance on the app store isn't great - but it's not far behind Britbox. With no local marketing, that's not too bad. And they have the talent and funding to evolve.
AVOD vs SVOD
A key issue in the move to new TV is the role for ads. I think subscription businesses will struggle in a post Virus recession and whilst cord cutting does balance out some subs, the role for ad supported businesses will grow. A study from US discovery service Reelgood, show that Ad funded streaming gets 28% of playback streams so it’s already significant. Smart ad solutions with better targeting and a lower weight of advertising plus some innovation around ad formats will help drive growth.
A former colleague came up with the idea of a website where you could buy the sunglasses worn in the latest Friends episode. As Seen on Screen was a little ahead of its time but the pivot to general fashion ecommerce worked out well.
All the real value for brands and consumers lies with creators that are driving real discovery and inspiration. Our mission at the Commerce Partnerships team at NBC is to create deeply integrated commerce opportunities for retail brand partners and drive transaction as close to the moment of inspiration as possible – so that value can be attributed to whom it really belongs.