April Fifteen Are the days blurring for you too? it’s not first thing Friday morning - this is where we share an additional midweek Fix, going deeper on our core topics. This week newTV, next week Merchants and we will alternate. We will get this onto a separate database so people can opt out of this if they want - but if you unsubscribe now you lose Fix Friday too. Would love your thoughts on how we make this better - hit reply.
Customer feedback has led them to speed up plans to be able to view shows on the TV rather than just on mobile, and it seems the inability to screengrab playback is a pretty standard DRM (Digital Rights Management) issue - just as with Netflix you can screenshot home or detail pages but not playback.
New data on the US teen market shows Teens spend 33% of their daily video consumption on Netflix followed by YouTube at 31%; Disney+ debuts at 7%. Pretty consistent with 2019 data except last year TikTok did not feature at all - and now is at 62%.
That distinction between video consumption and social engagement feels fragile. New tools like Netflix Party and the new Secret Sofa project - a collective viewing of Grand Budapest Hotel from SecretCinema - will further blur this distinction.
GAFA keep buying traditional sports rights and will get the execution right one day. Everyone in the business knows how much ad budget is devoted to sports - which is why revenues are so far down in this lockdown. But the big opportunity is sorting the ageing profile of sports audiences on TV.
Roku have provided some estimated performance figures for Q1 ahead of their official earnings due in early May. They estimate Q1 Active Accounts at 39.8 million (up 37% year-over-year vs. 36% in Q4) implying roughly 3 million net additions, with Q1 streaming hours at 13.2 billion (up 49% Y/Y vs. 60% in Q4). They should be a good addition to the UK media landscape; as an ad supported business there is much to learn from them.
One of the smartest thinkers on newTV is Dave Morgan, an industry veteran and key player in the newTV ecology. He spoke at a New York event on newTV we did with The Media Kitchen a couple of years ago and he always provokes. In a new article he calls for the industry to retool around 3 pillars;
Reform core TV ad products.
Reform core TV ad processes
Fix TV ad measurement and reporting