August 2011
AWARDS CEREMONY & New 2012 Products

AWARDS CEREMONY & New 2012 Products

You are cordially invited to the Dealers of Excellence Awards Ceremony for 2011 to be held at EUROBIKE and INTERBIKE at the following times:


Thursday 1st September at 17:00 at EUROBIKE

The BROOKS Stand is Nr. 401 located in Hall A5.


Thursday 15th September at 4:00 PM at INTERBIKE

The BROOKS Stand is located at Nr. 11059 with Highway Two.


The Lilac Swift is awarded only to 5 and 6 rivet shops, but all Dealers are welcome to attend.


For those attending EUROBIKE, we also wish to announce that two Brooks products will receive the prestigious EUROBIKE AWARD. Those wishing to attend this ceremony please note the following time and location:

EUROBIKE Awards Ceremony
Wednesday 31 August at 18:00 on the fashion stage in Foyer East.

Brooks and all other award-winning products from different brands will be on display in Foyer West during EUROBIKE from 31 August to 3 September 2011.

New Waterproof Travel Bags

Waterproof Travel Bags

After the critical success of the Devon and Cornwall, Brooks has entered the market for waterproof travel bags with EUROBIKE AWARD winning front and rear panniers. The bags are named after the famous “Land’s End to John O’ Groats” cycle route between Great Britain's two furthermost extremities. The Land's End rear panniers and John O' Groats front panniers have challenged the assumption that a functional waterproof bag must inherently disregard aesthetic considerations.

The first series of prototypes of these panniers are being tested and will be on display at EUROBIKE and INTERBIKE. Production begins in 2012.

The CRITERION Mk.1 Jacket


We are very pleased to announce that our new CRITERION Ladies Jacket has won the EUROBIKE AWARD!

Ladies with a passion for cycling also deserve a durable, eye-catching, and tasteful garment conceived for use by the Contemporary Cyclist, but without need for the tandem accessory of bicycle to make aesthetic sense. This stunning creation and the CRITERION Gents will be on display at EUROBIKE and INTERBIKE.

Timothy Everest talks us through the Criterion Jacket

TEN Bespoke Criterions!

Timothy Everest will be at the Brooks Stand at EUROBIKE to measure 10 fortunate Dealers of Excellence and journalists for bespoke versions of the John Boultbee Criterion Jacket. These one-of-a-kind creations will be available at normal dealer cost.

Should you be interested in purchasing, please make an appointment to have Timothy measure you during EUROBIKE by sending an email to Andrea:

New Colours of Brooks Bar Tape

Bar Tape New Colours

To complement the new colours of our saddle range, we have updated the palette of our Leather Bar Tape. Besides the standard black, brown, honey and green, we now offer turquoise, violet, raspberry, mustard and, as per your demands, WHITE!

Click here to see the new colours



At Brooks we have an affection for the native Japanese style, but also for the frequently funky yet always ingeniously tasteful Japanese take on Western style. In an effort to complement our line of cycle bags with appropriately fashionable functional clothing, we have entered into a capital tie-up agreement with PEdALED. The purpose of this endeavour being a more complete offering for those seeking alternative cycling garments.
PEdALED will display the 2012 collection at EUROBIKE. Have a look the PEdALED catalogue online and come to see the PEdALED Stand beside the Brooks Stand in Hall A5 at EUROBIKE.

New Display System

New Display System

As you know, our representatives have been traveling the world to learn more about what you, our Dealers of Excellence, would like for display materials. Many of you have requested a display with the modular freedom of our current system, but with a smaller footprint. We got together with London designer Ben Wilson and have come up with an appropriate solution that we expect to start delivering this winter. Samples of the new display system will be presented at EUROBIKE and INTERBIKE.

Trouser Strap Display

Trouser Strap Display

The Brooks Trouser Strap for 2012 will be available in a wide variety of exciting colours to suit every taste. Now Dealers may purchase them all in an attractive display case for easy presentation and unfettered access for your customers. The Trouser Strap Display is being shipped to our distributors and will be available very soon. Come to see it at the Brooks Stand at EUROBIKE and INTERBIKE.

ETON Satchel

ETON Satchel

During the 2012 season we will release the Eton Satchel, a redesign of a patent drawing from the 1910 Catalogue. Made in England of genuine Brooks saddle leather, the Eton functions both as a briefcase and a rucksack.

The Eton will be available in black and natural leather.



The new Barbican Leather is manufactured in England from genuine hardwearing Brooks leather. This bag uses the same strap system as our top selling Barbican, which can be adjusted to the height and weight of the wearer, pulling the ends together to stabilize the bag when cycling.

The new version of the Barbican will be made of lighter and softer 1.8mm thick leather to increase comfort and will be available in 3 colours: black, brown and natural.

Colourful Slender Grips

Colourful Slender Grips

The popular new Slender Grips greet the 2012 season in a dizzying diversity of colours, to complement this year's vibrant saddle range. These colours will also be available as replacement tape.

The Slender Grips will also be available in a long and short couple (130+100mm) to accommodate grip shift.

follow on Twitter
Brooks on Facebook
forward this to a friend