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Volume 23 Issue 03 • November 4, 2019

cows in field

Canada's beef sector comments on federal election 2019 results

Federal Election Map 2019

The Canadian Cattlemen’s Association (CCA) congratulates all federal parties and the dedicated volunteers and staff on a hard-fought election campaign. The results are in and Canada has elected a Liberal Minority Government: 157 seats (+/-) for Liberal Party of Canada, 121 seats (+/-) for Conservative Party of Canada, 24 seats (+/-) for New Democrat Party of Canada, 32 seats (+/-) for Bloc Quebecois, 3 seats (+/-) for Green Party of Canada and 1 seat to Independent Jody Wilson-Raybould. As an organization, the CCA does not take a position on any one party and we look forward to working with parliamentarians from all parties to focus on the priorities of Canada’s beef sector.
During the election, CCA reached out to each party through an election survey and found, at minimum, alignment on a few policy objectives including, trade, labour, BRM, and regulatory burdens. Producers who have not had a chance to read the parties’ full responses are encouraged to do so on the CCA website. CCA staff and elected officials will strategically meet with re-elected MPs who know our issues well, as well as with new MPs both rural and urban, to ensure that key decision makers are aware of the beef sector’s positive contribution to Canada on the economic, environment and social fronts.
Now that the campaign has concluded, CCA looks forward to the naming of new Cabinet Ministers, Parliamentary Committee assignments, and setting up meetings with Parliamentarians as soon as possible to make progress on issues that matter to beef producers. Before the campaign, CCA put together a Federal Election Document, highlighting priorities of Canada’s beef sector, which can be viewed here. We look forward to working with all MPs to pursue these recommendations through the 43rd Parliament.

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Canadian Beef takes home grocers' award

The Canada Beef booth team with representatives from Canada Beef, CCA, Beef Farmers of Ontario, Artisan Farms, Gilbrea Farm and Montpak. Photo Credit: Canada Beef

Held October 22 and 23 in Toronto, the Grocery Innovations Conference (GIC) is the largest grocery show in Canada and presents a great opportunity to connect with all the players in the food retail section. The GIC is organized annually by the (CFIG) Canadian Federation of Independent Grocers, which is made up of over 4000 independent, franchise and multi-unit retailers throughout Canada. The two-day event included a trade show with more than 500 booths, award presentations and conference sessions. The conference provides an opportunity to connect with large and many smaller retail chains with this year’s attendance topping 10,000 registrants, which is a record!

Multiple Booth Award. Photo credit: Canada Beef
By bringing industry together and showcasing unique brands and innovation, Canada Beef, along with all booth participants, won the GIC’s 2019 Best Multiple Booth Award. The Canadian Beef and Veal pavilion featured beef and veal suppliers including Beef Farmers of Ontario, Artisan Farms and Montpak. Canada Beef supported these participants by providing cooking services to sample each of their unique beef brands.

Amie Peck represented the (CCA) Canadian Cattlemen’s Association and was joined by Bob and Katie Wilson of Gilbrea Farm Ontario whom volunteered their time on site to answer any questions show attendee’s may have of on-farm cattle production.

Greg Nolan from Artisan Farms was appreciative of the support ­– “The Artisan team came back to the office and was full of tremendous compliments of the display and staff from Canada Beef. Thank you for all your support and all you do for Canadian Beef producers,” said Nolan.

Canada Beef also showcased the new Independent Retail Operators Program (IROP), a point-of-purchase (POP) program designed for independent retailers to highlight their Canadian beef and veal offerings. For more information about IROP and to order a kit, please visit

Canada Beef also showcased new innovative ground beef and veal concepts focused on value-added items with primary objective of revitalizing the ground beef category.

Congratulations to Derrick Ash, Senior Manager, Business Development and Technical Services and the team at Canada Beef for a great show!

Over 10,000 people attended the Grocery Innovations Conference 2019; Photo Credit: Canada Beef

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Winter feeding cost comparison – hay vs. alternative feeds

Fall has arrived and focus has shifted to winter feed supplies. Feed prices have dropped significantly from their June highs, but unfavourable weather conditions have left the question of available supplies. Hay prices vary significantly with prices in some areas with short supplies nearly double those in areas with adequate supplies. On the other hand, there could be numerous options for alternate winter feeds this year as some crops originally intended for grain are being harvested as livestock feed. Harvest delays and the likelihood of frost damage have led to quality downgrades. Alberta feed barley prices have dropped 13% from the June peak at $205/ton to $179/ton in September, and market analysts project that the feed grain markets have not hit bottom yet.
  In eastern Canada, last year’s fall and winter conditions caused significant winter kill on the winter wheat and hay crops, while spring planting was delayed due to excessive moisture. According to local market reports, the fears of supply shortage have sent Ontario wheat straw prices to $0.06-0.10/lb in some areas compared to the historical range of $0.03-0.04/lb. Cool, wet weather in August and September are also causing harvest delays in the east, with the possibility of more cereal crops going to the feed market.
Continue reading and test the Winter Feed Cost Comparison Calculator >>

Due to variable fall harvesting conditions in many regions, alternative feeds may pencil this winter. Graphic credit: BCRC

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Canadian environmental policy: A hot topic on Parliament Hill

Environment and environmental policy continue to be hot topics of discussion in both public and political forums. Environmental sustainability is of course of the utmost priority to the Canadian Cattlemen’s Association (CCA) and the producers it represents, however it is imperative that any regulatory decisions are made based on current research and are applicable in a Canadian context.

The CCA continues to monitor the Government of Canada, a signatory to the Paris Agreement under the United Nations Framework Convention on Climate Change, and specifically Environment and Climate Change Canada (ECCC), relative to any potential policy directions related to climate change that could have negative impacts on our industry. In its submission to the ECCC's Federal Sustainable Development Strategy for Canada, the CCA called for supporting the development and implementation of tools that incentivize greenhouse gas (GHG) emissions reductions and does not support strategies that add costs to food production or negatively impact the competitiveness of the Canadian beef industry. Also, that government focuses on supporting the development of sound scientific research and extension and ensure the public has science-based information regarding beef production in the Canadian context.

The CCA has updated its Beef Industry's Strategies for Reducing Greenhouse Gases document, which can be found on the CCA website.  In line with CCA policy to encourage the development of ecological goods and services incentives-based programs, the CCA has supported project funding applications for several projects related to the potential to recognize carbon sequestered on the 44 million acres of native grasslands and pasture lands managed by beef producers across Canada. The environmental value of the lands under the stewardship of Canadian beef producers must be recognized, and we hope that by supporting these projects, these lands will remain intact and in the hands of expert producers for generations to come.

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Guardians of the Grasslands to be screened at upcoming fall producer meetings!

Guardians of the Grasslands, a new short documentary that describes how cattle are vital to maintaining and conserving our native grasslands, was screened at all fall producer meetings in Saskatchewan and will also be featured at the Alberta Beef Producers meetings. The full schedule is here:
Not located in the west or can’t make those screenings? Are you interested in hosting your own screening? Simply head over to for all the details.

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CCA Action News

Staff Contributors: Jennifer Babcock, Stina Nagel, Amie Peck, BCRC, Canada Beef, Canfax

Edited, compiled and/or written by: Larry Thomas

The Canadian Cattlemen's Association is the national voice for Canada's beef cattle industry representing 60,000 beef farms and feedlots.

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