October 2010

Where Is Your Food From?

Let's Find Out, Shall We?

I'd like to enthusiastically invite you to check out the newest version of Foodtree.  Many of you have been near this project for almost a year, and we hope you'll stop by to participate and give us much needed feedback on your experience.

Let's outline where we are today, and how you can start using Foodtree to change the world a little bit.

What is Foodtree?

Foodtree is a website that helps you discover where your food is from and connects you directly with its origin, so you can feel confident about the food you eat.

Just like a family tree, a 'foodtree' traces the origins of your food from the farm, ocean or forest right to your table. For example, a quick Foodtree search can tell you not only where you can buy the freshest local salmon in your area but will also provide you with detailed information about the fisherman who caught it.
We're just getting started, and we need your help!

We want those of you who love food to begin contributing.  

Add your local grocer or farmer's market. Advocate for your favorite foods.

Click here to get started today.

Eater-Generated Food Transparency 

Foodtree is a place where you can contribute what you already know about the food system for the benefit of the rest of the world. 

Today, anyone can create profiles for food sources, after which they receive a note encouraging them to share more about themselves and their foods.  As you can see in our Tour Video, you can sign up and begin participating within seconds.

The first thing we suggest you do: add your local grocery store to the platform. 

There's plenty of reasons to contribute to Foodtree, but foremost is an interest in being a part of the early stages of a significant shift in everyone's relationship with food. Food transparency is a community effort, and you are our earliest community.  

Thank you for that, and we look forward to bringing you, your family and your friends a better eating experience.

Join would mean the world to us.

Yours in Food Transparency,

Derek Shanahan