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Google Analytics Workshop


What do we mean by engagement? Have you ever wondered how effective your documentation is in helping your audience? Did they find the results they needed through search? Did the topic they read cover all their questions? Did your documentation meet the expectations of your audience? All this can be answered by measuring your audience’s engagement through Google Analytics.

Traditionally, Google Analytics was designed to record eCommerce customer behavior, so up until now documentation professionals have been in the dark about how to use it with documentation. Analytics can still give invaluable information on documentation through engagement.
This workshop is tailored to teach you the value of analytic driven documentation. It covers topics for the Google beginner to Advance concepts. Google Analytics Engagement Workshop is the first step in fully understanding what your audience gets out of the documentation you create for them.

Training Agenda 

  • How Google gathers data on your content
  • How Google records and reports the data it gathers
  • How to analyze a Google data when it comes to documentation
  • Google Event Tracking (What is an event and how to create one)
  • How to customize reports specifically designed for documentation
  • How to use these reports to improve the content you create

About the Workshop Leader

Christopher Ward specializes in helping companies accomplish big things by better aligning departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved into the corporate world when working for Dell computers. His diverse experiences allow Christopher to recognize untapped potential in a company’s overall business strategy and help them achieve that potential. Over the last ten years, his personal mission has been to increase the value of technical communication departments in the organizations they serve. Christopher uses multiple mediums backed by analytical data to help companies develop a content workflow that increases product value and customer experience. He has traveled all over the world delivering the message that “Documentation is not a business expense; it is a revenue generating tool.”


Breakfast and lunch will be provided.


University of Texas at Dallas (UTD)
Building: Naveen Jindal School of Management (JSOM)
Room: JSOM 11.206


Non-Members - $75
STC Members - $50
Students - $40 (Must show valid student ID at check-in.)

Click here to register for this event.
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