PRESS RELEASE | Atlanta Dairies
April 15, 2016                                    


ATLANTA: Paces Properties is pleased to announce the first executed lease to bring live music to Atlanta Dairies on Memorial Drive has been signed. Agon Entertainment, owners of the Georgia Theatre and recently acquired Variety Playhouse, have signed a lease and will work with Terminal West to open a multi-use facility that will operate as a special event space, concert hall, and will have a rooftop bar with skyline views.
“Our goal with Atlanta Dairies is to create an environment where you can live, work, dine, entertain and now catch a live show because of what Agon and Terminal West are going to bring to the project,” added David Cochran, President and CEO of Paces Properties. “It has been a clear alignment since we first crossed paths. Their reputation of being good operators at the Georgia Theatre and Terminal West respectively, combined with their local proximity and excitement for the project made this a solid signing for all of us at Paces. We are proud to have this team as a featured attraction in the development.”
Located just off the Beltline at 777 Memorial Drive, the highly-anticipated Atlanta Dairies redevelopment is set to transform a historic icon in Reynoldstown into a new cultural and entertainment destination. With a focus on regional, specialty retailers, services and restaurants, the 93,000 square foot Atlanta Dairies will be firmly rooted in community while providing music, retail, entertainment and office opportunities.
“We are very excited about the Atlanta Dairies project, and to finally work with the Georgia Theatre/Agon in an official capacity,” said Alan Sher of Terminal West. “Our shared genuine appreciation for live music coupled with our proven track record of venue construction and renovation makes this a very strong team.”
Atlanta Dairies is targeted to open in late 2017.
“The Atlanta music scene is redefining itself and with the recent changes, we are looking forward to being a positive addition to the landscape when we open,” added Scott Orvold of Agon/Terminal West.
For leasing information contact: Paces Properties’ Laura King at 404-537-2766 or To view the leasing package click here.
ABOUT PACES PROPERTIES: Paces Properties is an evolving partnership originally founded in 1972. Paces specializes in the development, management and leasing of multifamily residential communities and specialty retail centers. The mission of the company, which has served to be a solid foundation through the real estate cycles of the last forty years, is: A commitment to creating distinctive, inspiring & well-crafted environments to live, work & shop. Paces is a well-capitalized company with a proven entrepreneurial spirit and excellent track record. Paces and its principals have been involved in the development, management and construction of over 5,000 residential units and a million square feet of retail and office. Projects include; Krog Street Market, Larkin on Memorial, Stove Works, The Office Apartments and Vinings Jubilee. Visit:

ABOUT GEORGIA THEATRE:  Originally built in 1889 as the South’s first YMCA, the historic space was renovated into a music venue in 1978 and has hosted a myriad of notable names including REM, The B-52’s, The Police, BB King, Tom Waits, The Ramones, Willie Nelson, Beck, Alabama Shakes and more. Gutted by a devastating fire in 2009, the Georgia Theatre reopened in 2011 and remains as a cultural cornerstone of Athens, GA, continuing to build upon its rich musical legacy, being voted favorite music venue in Athens by Flagpole Magazine every year since re-opening & ranking #33 in top 100 venues in the world by Pollstar Magazine for 2015. Visit:

ABOUT TERMINAL WEST: Originally a West Atlanta steel factory for plow parts under the King Plow Company, Terminal West is now a driving force in the converted arts center. The space blends old with new, keeping the original factory furnace and structural steel but adding clean architectural design and high quality production. Since opening in the spring of 2012, Terminal West has become a pivotal part of the community, catering to many genres and reaching all music lovers in Atlanta and the Southeast. It has been voted Atlanta’s number one music venue every year since its opening in multiple publications such as Creative Loafing and Jezebel Magazine, and its stage has been graced by the likes of Disclosure, Imagine Dragons, Leon Russell, CeeLo Green, and Sturgill Simpson. Visit:

ABOUT VARIETY PLAYHOUSE:  For over 25 years, The Variety Playhouse, located in Atlanta’s Little 5 Points neighborhood, has been providing a diverse selection of entertainment to the city. Known for its long-standing history of quality shows, intimate atmosphere, and amazing sound and lights, the playhouse has hosted many acts that have gone on to greater success.  A renovation planned for this summer will bring new life to an already amazing staple of Atlanta. The Variety Playhouse has hosted acts such as Adele, Phish, Herbie Hancock, the Avett Brothers and Death Cab for Cutie. Visit:

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Media Contacts:
Atlanta Dairies & Paces Properties |  Tara Murphy | 360 Media, Inc. | 404-577-8686 or
Georgia Theatre | Katie Carmody | 706-850-7674 or
Terminal West | Sarah Smith | or 404-876-5566
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