What went into building the website? How long did it take?
Until now, we had two different versions of our website. We actually started out with a very innovative website. We spent a lot of time and effort in customizing WooCommerce — and we soon found out that we wanted too much. It was error-prone, and people told us they were confused by the unusual ordering process. So we decided to build a new website from scratch. This time, we only used WordPress standard templates, and we were able to make most of it by ourselves. Marie created the new version in the four last weeks before our son was born. And we’re much happier with this version than with the previous one. So our advice is keep it simple!
How do you attract users to the website?
As an online retailer this might sound weird, but until now we mostly attracted users to our website via events, printed articles, and networking — all offline. Additionally, word of mouth is very important for us. As you can probably imagine, this is our favorite channel. People that like our coffee and its story so much that they recommend it to their families, friends and colleagues.
Where do you struggle with your online communication?
We haven’t yet found a way to advertise successfully online. Google Ads, banners, Facebook ads — nothing has really worked so far.
What tools did you use to help speed up your business?
For us, the most important tool is what we call “next step sessions”. Which means that we both first separately write down a to-do list (also including to-dos for each other) and afterwards we sit together to create a common list distinguishing between urgent and important tasks. We take our time, discuss, and decide a lot during these sessions. Often, things seem to be so simple, but in fact one task, like “finalizing our new degustations sets”, consists of more than twenty subtasks that build on top of each other. The “next step sessions” are our tool to bring all the threads together and move the business forward.
Is there any book that you would recommend that helped your business or changed your life?
A book that incorporates our personal feeling that the world is getting better day by day — also through tiny organizations like ours — is Factfulness by Hans Rosling. In fact, the world is in a much better state than we often think: each day people escape from poverty, more and more girls go to school, and endangered species are successfully restored. Embracing this fact instead of worrying makes it easier to focus on being part of the solution.
Thank you, Marie and Michael!
Note: If you’re interested, Direct Coffee will organize has organized a trip to Ethiopia this November. You’ll get to meet the farmers and see how your daily drug is growing. ;)