If They Don't Care...Take Your Money Elsewhere
by Deborah Chaddock Brown
I’ve been doing a lot of traveling away from my Ohio base over the last three months; Italy, Baltimore, Chautauqua Institute in New York and Phoenix, Arizona. The weather has been vastly different, the food and languages have also varied but what customers want remains the same.
While in Italy our tour guide told us that shop keepers enjoy conversing with their customers. In fact, she said, most will find the conversation more important than whether or not you buy.
However, it was her last statement that really struck home:
“If they don’t try to engage you in conversation and build a relationship with you, no matter how brief, turn around and walk out. There are too many other shops that really want your business to waste time with someone who doesn’t care.”
I think we are sometimes so bogged down with the day to day tasks that we forget that customers have a choice. If we give an attitude that suggests we don’t care, our customers may soon feel the same about us and take their business elsewhere. Imagine if people only spent money where they felt valued. How long before many businesses would have to close their doors?
There are many ways to show you care:
Social Media is the newest way to show your customers you care. Using social media to
- Smile and greet warmly
- Ask questions
- LISTEN –LISTEN-LISTEN
- Make recommendations based on their needs
- Keep in touch without trying to sell them something
- Ask their opinion
- Provide new information
- Update your calendar of events
- Connect customers with like-minded people
- Offer valuable tips and techniques
- Provide special discounts
Are you using Social Media to create a name for yourself, connect with customers and build relationships? I’ve developed a new one-on-one training package for the purpose of creating relationships on the Internet called Web-Lationships™. It is a three hour package – use all three hours at once or over a period of time to understand how you can EFFECTIVELY use social media to connect with your customers.
Why do you want to build a relationship with your customers?
In the words of David Minnix, VP of Stores for Dots clothing chain, “People buy from those they like and trust.” What better way to drive traffic, increase sales, benefit from word of mouth advertising and create loyal customers than by building relationships where they live; on the web.
Keep your customers from taking their money elsewhere by being the vendor who builds relationships. Call me for more information about Web-lationships™. Curious as to how you can use social media (LinkedIn, Twitter, Facebook, blogging and Nings) to grow your business? Call me and let’s get started. 330-414-8792