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AllWrite Ink
Do You Have a Hidden Sales Agenda with Your Customers?

by Deborah Chaddock Brown

Do you press hidden sales agendas on your employees? You may want to rethink that strategy.

I'm a sucker for those love reality shows; the Bachelor and the Bachelorette have my undivided attention.  Why?

It is fun television. The most dramatic rose ceremony ever may be a little hokie but it is what it sets out to be. 25 people looking for love on national television and one single dude or dudette weighing and measuring their options, whittling down the competition until the last person is standing.

However, recently there have been incidents where the contestants have had hidden agendas.  Loved ones keeping the home fires burning while Rated R or Rozlan seek fame and fortune rather than love.

Here's what I have to say:  Your hidden agendas aren't so hidden.  You just aren't that great of an actor.

The same is true with our customers. If we make recommendations because the margins are better not because it is the right thing for the customer - they will catch on. They will realize that we are SELLING them rather than making recommendations. They will see through our thinly veiled agenda to the truth...click for the complete Hidden Agenda article.

Are You Using Video To Reach Your Customers?

YouTube has risen to the second most active search engine after Google.  Most of the videos are for fun and entertainment, but businesses are starting to see the value of SHOWING rather than telling about their products and services. Here are a few articles you might enjoy:
5 Important lessons for small businesses using video
Incorporating SEO into your videos
5 tips for using video to grow your business
 

Happy Independence Day
Volume Five, Issue Seven: July 2010

Two New Internet Tools

Site Meter

Do you measure the visitors that land on your website or blog? There is quite a science attached to this strategy. You can learn what search terms brought them to your site, if they came from Explorer, Firefox or Safari, how long they stayed, what page they arrived on and what the last page was they visited before they left...for the full article click on Internet Tools.

Link Within

Have you read a blog and at the end of the article, found several additional article titles with hyperlinks.  "If you liked this, you may also enjoy..."  Well, Link Within takes it one step further...for the rest of the article click on Internet Tools.

Where is Deborah Speaking Next

I have added a speaking calendar to my Make or Break Moments blog but in the meantime, here's where I'll be next:

July 21   Panel on Blogging for Business
             11:30am-1pm Hattie's Cafe Hudson

August 2-6  Social Media Made Easy
                  3:30-5:30pm M-F
                  Chautauqua Institute, NY

August 11   Connect with Customer using Social Media
                  Merriman Inc.

August 12   Social Media Panel with Chris Brogan
                  6pm Blog Talk Radio

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