But some mission-driven organizations have to be good at emailâ€”their budgets depend on it. MailChimp has hundreds of thousands of nonprofit customers (We give them discounts!), plus a bunch of B Corps and principled for-profit companies as well.
In this issue of MonkeyWrench, we highlight how a few of them use email to make a difference. We talk to Max Temkin from Cards Against Humanity, and Marah Lidey from DoSomething.org. We explain how MailChimp's billboards encourage creativity and community. We also touch on the types of subjects lines, templates, and big data research you can use to help make a difference in your emails.
More than 200,000 nonprofits use MailChimp to communicate with their donors, members, fans, and boards. We give them a 15% discount because we know how hard it can be to work with the limited budgets that often come with mission-driven work. But we also integrate with useful apps, write case studies about nonprofits who excel at email, and provide plenty of resources in hopes of making nonprofit work a little easier.
We write about subject lines a lot. A lot a lot. Sometimes, we even fret about our own subject lines. We're a little fixated because our customers care about them. We recently developed a subject line researcher, which allows you to test different words and phrases against our data, which includes subject lines from 10 billion emails every month. It's not perfect, but we hope it'll inspire you to think about your subject lines differently.
We've got plans for more, but in the meantime, we've put a lot of energy into making one particularly special billboard in our hometown. On our DesignLab blog, Lain explains how creativity, change, and meaning have come together at Atlanta's Krog Street tunnel.