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Vol. 10 No. 11, May 22, 2013


Attitudes on the Use of Social Media in Healthcare Communications
Healthcare communications professionals prefer YouTube over other social networking websites for marketing their messages, reveal the results of a study published in the Journal of Communication in Healthcare
For the study researchers from the US communications agency Ideahaus surveyed 107 health and life science executives. The survey focused on professionals tasked with developing and delivering brand and product data to target audiences.
According to the study, most survey respondents said that marketers should be allowed to use social media to promote products and services. For marketing purposes, healthcare communications professionals indicated they preferred YouTube over Facebook, Flickr, LinkedIn and Twitter. Survey respondents rated the acceptability of YouTube about twice as high as the acceptability of Twitter and Flickr, the study found.



Rice University Students Develop Shoe Energy Harvester to Power Medical Devices
As medical devices are becoming more energy hungry thanks to new capabilities, batteries that are used to power them are not keeping up. A team of engineering students at Rice University have been tasked with developing a new device that can harvest the body’s motion to produce useful electric power. In the process of researching where it’s best to gather the energy they settled on the heel of the shoe, which is normally designed to absorb the shock and finally transfer the energy into heat that is lost forever. They instead developed a mechanical heel that spins a small motor that in turn generates electric power. The device, called PediPower, produces about 400 milliwatts in laboratory tests, enough to charge a battery for some limited applications.
Laser Instead of Drill
If the brain starts to swell after a stroke, surgery is often the only treatment option – one in which the physicians open the patient’s cranial vault. Up to now, they would reach for the drill and the saw. Soon, a laser beam will cut the bone and lower the risk. Researchers at Fraunhofer Institutes for Photonic Microsystems, Laser Technology, and Integrated Circuits (Dresden, Germany) have developed a new laser system that may soon replace the trusty trephine with a safer, more consistent option. The system uses advanced new mirrors and a femto-second laser to allow the surgeon to guide the cutting beam and penetrate the skull without causing injury.

Ghana’s First e-Health Service to Improve Healthcare Delivery
The Ghana Health Service (GHS) has launched the country’s first online based health service which allows patients to engage with doctors online over minor ailments. With this service, doctors are able to offer 24-hour online patient examination and advice without the patients leaving their homes or offices.
Brazil e-Health Pilot Improves Healthcare Access for City Poor
An 18-month e-Health pilot project in one of Brazil's poorest areas has found that integrating technology into the healthcare system brought better access to vital healthcare for patients who need it most. Run by the non-profit New Cities Foundation, the Urban e-Health Project also found the technology could bring major economic savings for the health system as a whole, as well as increased efficiency for healthcare workers.
Canadians and Privacy: Survey (Infographic from Office of the Privacy Comissioner of Canada)
A significant number of Canadians do not feel they understand the privacy risks posed by new technologies and are not confident in their ability to protect their personal information, a new poll commissioned by the Office of the Privacy Commissioner of Canada suggests. The telephone survey of 1,513 residents across Canada found that 56% are not confident that they understand how new technologies affect their privacy. The number of Canadians lacking confidence in their ability to protect their privacy in the face of new technology has increased steadily since the year 2000. Seven in ten Canadians also reported feeling that they have less protection of their personal information in their daily lives than they did 10 years ago. 
Watson Goes to Washington: IBM Shows Off Latest Healthcare Work to Lawmakers
Watson, IBM’s supercomputer named after company founder Thomas Watson, was recently on Capitol Hill to show off what it has learned since it dove into healthcare roughly a year ago.

Undergraduate Nursing Students Create Mental Health App, Receive Inaugural Student e-Health Leadership Award
Amanda Li and Scott Wight from Trent University were recognized for the creation of the Trent Mental Health Initiative, a mobile application offering private self-screening, information about mental health issues, and local resources and support services for students. The application was built in response to the increased risk of depressive disorders amongst post-secondary students and the stigma associated with mental health disorders within the larger community. 
European Commission Awards Prizes to Best eHealth SMEs
European Commission Vice-President Neelie Kroes has awarded prizes to eHealth SMEs from Finland, Germany, Italy, Netherlands, Switzerland and United Kingdom as part of eHealth Week 2013 in Dublin, Ireland. The winners of the 2nd EU SME eHealth Competition came up with innovations in areas such as improving cognitive behavioural therapy for mental care, improving physiological monitoring, and people facing emergencies. 
Four New Hospitals from the Netherlands, France and Turkey Win Awards
HIMSS Analytics Europe awarded four new hospitals in Europe with Stage 6 Award. The awarded hospitals are: University Medical Center Utrecht, with more than 1.000 beds; Leiden University Medical Center, with 867 beds, both in the Netherlands; the Ankara Hospital in Turkey, in Istanbul, that has 160 beds; and Hôpital Europeen Georges Pompidou in Paris, France, with around 800 beds. 
Breakthrough in Patient and Staff Safety during Cardiac Interventions 
Philips, the Radboud University Nijmegen Medical Centre (Nijmegen, the Netherlands) and Main-Taunus Cardiac Center (Bad Soden, Germany) announced the results of a clinical study that demonstrate that the safety for patients and clinicians can be significantly enhanced during cardiac interventions. Using Philips' recently introduced AlluraClarity system with ClarityIQ technology, the doctors of the medical center were, for the first time, able to achieve a 50% reduction in X-ray dose while maintaining the excellent image quality needed during image-guided cardiac interventions.

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