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The Social Network

From the Longwoods Archives

The most recent survey was about social networks, and our findings confirm a couple of things: young people are more active in these networks, and young people set trends that older generations follow. This is the data's way of saying that the way young people act in social media is relevant not only if you have to deal with young clients but also because this generation increasingly sets trends that adults follow. We believe, and the data support this, that social media is an "and-the-youth-shall-lead-them" sort of thing.
Five years ago, using social media to engage was innovative. Not so today. In fact, it is questionable that the return on investment of engagement using social media ever lived up to the hype. Despite much attention paid to the role of social media in the United States presidential campaigns of 2008 and 2012, the return on investment of social media in that context is dubious – that is, whether younger people voted in "record numbers" and this translated into a statistically meaningful upswing in voting for this demographic.

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  • Janet Davidson to Deputy Minister of Health, Government of Alberta, Calgary, AB
  • Dr. John Cowell to Official Administrator, Alberta Health Services, Calgary, AB
  • Graeme McKay to Chair, Governance and Nominating Committee, Board of Directors, Rouge Valley Health System, Toronto, ON
  • Dr. Charles Leduc to Head of the Department of Family Medicine, University of Calgary, Calgary, AB
  • Jane Zhou to Board of Directors, The Canadian Society of Epidemiology and BioStatistics, Montreal, QC
  • Sundeep Sodhi to Manager, Corporate Planning and Strategic Initiatives, Ontario Hospital Association, Toronto, ON
  • Dr. Ingrid Pickering to Board of Directors, Canada Foundation for Innovation, Ottawa, ON
  • Margaret Bloodworth to Board of Directors, Canada Foundation for Innovation, Ottawa, ON
  • Dr. Thierry Mesana to President and CEO, The University of Ottawa Heart Institute, Ottawa, ON
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