Email not displaying correctly? View it in your browser. Forward this email to a colleague


Attention Recruiters: 10-Post Sale Extended to May 5th

The sale was such a success that we have extended the deadline to May 5, 2014. Buy the Employers Plan Package for 10 Job Postings NOW and SAVE 50% off the regular rate! The 10 posts include promoting the job in the Longwoods eLetter. You can post at any time in the future. 10 job posts for only $1250. net + applicable taxes. What a deal!

How can we take nurses seriously when they are dressed in pyjamas?

Can a return to formal white nurse uniforms make a difference for patients? 

The days of crisp white dresses, and caps are long gone. But the hospital in Thunder Bay is proposing a new standard uniform policy for nurses. We'll find out why the union representing registered practical nurses says it's a bad fit.

In other news

From the Longwoods Archives

Is There Unity in An Image? by Lynn Nagle
Several years ago, a nurse manager described her interaction with a registered nurse working in an ICU dressed in an outfit that might otherwise be described as beach ready. The nurse's response to a challenge that this might not be appropriate attire for the clinical work setting was: "Surely you don't expect me to dress like you?"  
Taken aback by this nurse's affront to the challenge of her garb, and in the absence of any policy detailing appropriate dress, as the manager mulled over a "suit"able response, she was most dismayed at the need to explain the merits of projecting a professional image.

Professional Comportment: Nurses, Patients and Family Survey by Leslie Sutherland, Sally Dampier, Patricia Sevean, Janis Seeley and Rhonda Crocker Ellacott
Aim: The aim of the study was to survey nurses, patients and families regarding their perceptions of nursing attire, identification and professional image.
Background: Recent changes in uniform policies have made it difficult for patients to identify the nurse.

Scrubbing In … Needs to Be Scrubbed OUT by Kandis Harris
A Jersey Shore version of nursing, Scrubbing In has enraged nurses from around the globe with its misguided representation of the nursing profession.
"I could tell you that, as a nurse, I'm insulted by the show's stereotypical characterization of nurses. I could tell you that stereotypes are ignorant, demeaning and damaging. I could tell you that the caricature of the 'sexy nurse' is outdated and worn out." Nurses are indeed fuming at MTV's portrayal of their work. Dianne Martin

Subscribe to any of the Longwoods Journals here

Honour your Nurses! Show your appreciation. is offering banner ads for Nursing Week 2014 at 50% off the regular rate. Use the banners to thank your nurses, announce awards, promote your hospital, recruit, and more!  Please contact Matthew Hart for details at 416-864-9667 or

Follow us on Twitter and be notified of new jobs as soon as they are
Healthcare Leadership and Nursing positions added daily on jobs.Longwoods.comClick here to see them all or add your own positions.

Call For Papers

For the World Health and Population theme issue on Attacks on Healthcare Workers in Conflict Zones. Click here for details.


Steve Ashton responds to Steven Lewis’ essay, “Chasing CEO Talent in Healthcare: Is It Really About the Money”
“In five years’ time, what does success look like?” 
Let’s get the table stakes out of the way first. ‘Success’ in this context does not mean sustaining the status quo.  Our healthcare organizations have well-educated, dedicated, committed professionals who want to serve the people in our communities and beyond.  We employ more PhDs, MDs, Masters and Bachelor-trained professionals than most employers in our communities. 


  • Maureen Adamson to President and Chief Executive Officer of The Michener Institute for Applied Health Sciences, Toronto, ON
  • Tim Pemberton to Chief Information Officer, Markham Stouffville Hospital, Markham, ON
  • Dr. Gaétan Barrette to Minister of Health and Social Services, Government of Quebec , Montreal, QC
  • Jennifer Laffier to Senior Trainer, Mental Health Commission of Canada, Calgary, AB
  • Don Keats to Interim President and CEO, Eastern Health, St. John’s, NL
  • Belinda Vandersluis to Director of Implementation, Canadian Clinical Trials Coordinating Centre, Ottawa, ON
  • Dr. Ved Tandan to President, Ontario Medical Association, Toronto, ON
  • Paul Kilbertus to Senior Manager, Strategic Communication, Canadian Diabetes Association, Toronto, ON
  • Lori Marshall to Chief Executive Officer of Erie St. Clair CCAC, Chatham, ON
  • David Rounthwaite to Intermin CEO, eHealth Ontario, Toronto, ON
  • Dr. Sylvain Coderre to Associate Dean, Undergraduate Medical Education, University of Calgary, Calgary, AB
  • Emmanuel Casalino to Senior Director, Physician and Consumer ehealth, eHealth Ontario, Toronto, ON
  • Dr. Bonnie Schmidt to Board, Ontario Genomics Institute, Toronto, ON
  • Elizabeth Dowdeswell to Board, Ontario Genomics Institute, Toronto, ON
  • Patrick Lee to Team Lead and Special Advisor to Government of Nova Scotia, Health Department, Halifax, NS
  • Bruce Quigley to Acting CEO, Pictou County Health Authority, New Glasgow, NS
  • Dr. Douglas Naudie to Site Chief of Surgery, London Health Sciences, University Hospital, London, ON
  • Elisabeth Riley to retire as President and CEO, Orillia Soldiers Memorial Hospital, Orillia, ON
  • Dr. Hamidah Meghani to Commissioner and Medical Officer of Health (MOH), Halton Region, ON
  • Dr. Thomas Stewart to Chief of Staff, Niagara Health System, St Catharines, ON
Our transitions come from sources we believe to be reliable. We do not guarantee that they are correct. But we are rarely wrong.


Featured Positions

Our busy careers site,, is the ideal place to advertise positions in healthcare. This site is not only Canada wide, but world wide, and is exclusively for the healthcare profession. Hundreds of healthcare recruiters use the site to recruit top candidates and close to a thousand job seekers are registered users. Hundreds of thousands of visitors to this site make it the most popular page on Longwoods.

Follow on Twitter and see the jobs as soon as they are posted:
Advertise free on for front line/bedside nurses. Click here for details.
For more information go to or email Susan Hale here
Tell us what you think or what you would like included. Just email the editor.

Sign up for the HR Resources Newsletter, free every other Thursday.

Sign up for the Longwoods™ eLetter, free each Tuesday with news, ideas, policies, best practices in healthcare and more. 

For Recruiting Ad Rates and further information on recruiting, click here. For this week’s transitions and appointments in healthcare, click here.

While every care has been exercised in compiling this material, Longwoods™ Publishing accepts no responsibility for errors or omissions, but welcomes suggested amendments or additions.

This material is subject to copyright and other considerations. 

Copyright 2014, Longwoods™ Publishing Corporation, all rights reserved.Please read our Privacy Policy

260 Adelaide Street East No. 8, Toronto, Ontario Canada M5A 1N1 | T: 416-864-9667 F: 416-368-4443 

Readers can opt out anytime. To Unsubscribe click on the link at the bottom of this page

Home | About Us | Subscriptions | Healthcare Jobs | Nurse Jobs | Advertising Information Contact Us