|Vol. 9 No. 13, June 20, 2012
Fact and Stats
When physicians think of online professional networking, sites such as LinkedIn or Facebook probably come to mind, not YouTube. But a survey finds that many healthcare professionals, including physicians, are making important professional connections through the video sharing site — even if they never make a video.
A survey of 2,790 US healthcare professionals by AMN Healthcare, a healthcare work force management and staffing agency, found that 29% use YouTube for professional networking, second to Facebook, which 41% said they used. Twenty-three percent said they use LinkedIn (respondents could provide more than one response).
Physician-to-patient videos, in which a physician discusses specific health issues, are the most common type of videos posted by physicians. In addition, some physicians use YouTube to build their personal brand by putting their expertise on video. The videos help them gain attention from colleagues, who can comment on the videos or share them with other networks.
Ralph Henderson – president of healthcare staffing at AMN Healthcare, a healthcare workforce management firm – said some physician researchers use YouTube to post presentations that accompany studies. The videos then can be accessed by colleagues who are unable to attend medical meetings and conferences.
Michael Banks - president of The Doctors Channel, a video-sharing website for physicians - said, "Physicians, we have found, like to learn and get educated in an ecosystem that they can trust."
Source: How Some Physicians Use YouTube for Networking
Date: June 18, 2012
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