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European Clothing Action Plan

Creating a circular approach to fashion across Europe


Clothing companies across Europe are increasingly active in the ECAP project. This month we are pleased to welcome Etam and s.Oliver to ECAP. They will be implementing sustainable fibre strategies with specialist support from ECAP partner, MADE-BY.

In this issue, we talk to the founder of REMO (textile recycling experts), on how they are supporting companies to increase their textile recycling across Europe. Meanwhile, ECAP partner, the Danish Fashion Institute (DAFI) launches its brand new platform to help clothing designers and product developers create a longer-lasting, more sustainable clothing industry. 

We are encouraged by progress made so far, and ask you to continue sharing your own experiences of sustainable fashion in Europe.

Best wishes,
Sarah Clayton, Head of Products & Services, WRAP

Design for Longevity platform launches soon

The Danish Fashion Institute will be launching its brand new platform this month. A resource for clothing designers and product development teams, the platform is an online toolkit packed with best practice on extending the active life of clothing; including advice from experts, information on materials and fabrics and their impact, tailored content, videos, case studies and interactive graphics.

Be the first to sign up to the platform by registering your interest here.

Welcome to our new participants and supporters

We are pleased to announce that Etam and s.Oliver have joined ECAP and will be working with us to develop and implement sustainable fibre strategies. We extend a warm welcome to both companies as they commit to working alongside other participating brands and retailers, such as Bonobo Jeans, OVS, Peak Performance and zLabels. For a full list of ECAP participants and activity, take a look at our participant page, here.

If you are interested in being involved in this activity, get in touch. Brands and retailers have until November 2017 to sign up.

ECAP has also had a number of like-minded supporters join the project. You can find out more about them here. If you are interested in becoming a supporter and helping ECAP to achieve its mission of cutting the environmental impact of clothing across Europe, get in touch.

ECAP to attend Première Vision, Paris

We are thrilled to announce that DAFI and MADE-BY are exhibiting at the global highlight for fashion professionals, Première Vision, on 20th September in Paris. DAFI is a guest at the European Apparel and Textile Confederation (EURATEX) stand.

The stand is on the Smart Creation Square, an area devoted to industry players specialising in sustainable development. Please come along for a sneak preview of the Design for Longevity platform, and find out why you should sign up to ECAP. 

MADE-BY’s CEO Sabine Ritter will be speaking at Première Vision about ECAP’s role in moving the sector towards a circular model. The presentation – Creating a Strong Foundation for a Circular Apparel Industry - will take place on Thursday 21st at 14.00 within the Smart Square space. The talks are free to attend and the MADE-BY team would love to see you there. Find out more.  

Tricorp produces circular garments for latest collection

Tricorp, the professional workwear provider, is keen to work towards a more sustainable textiles supply chain. As part of this, the organisation joined the ECAP fibre to fibre pilot to explore the option of adding circular products to its collection of workwear clothing.

Tricorp has worked with Dutch Awearness, and its partners Lasualec and Wiltec, to produce two different polo shirts made from recycled content. The samples were presented to, and approved by, the Dutch Ministry of Defence and the Dutch National Forest Agency. One shirt is made from 20% post-consumer textiles fibres, whilst the other contains 90% post-industrial fibres, and 10% post-consumer textiles fibres. Both these polo shirts are now being produced and will soon be added to Tricorp’s collection.

Tricorp set up a team to lead the project, comprising of representatives from all departments across the organisation. The project team took part in training workshops led by Dutch Awearness, covering topics such as circular design, raw materials, and best practice. This led to a strengthening of Tricorp’s knowledge of circular design and production, with the project team sharing their learnings back across the organisation.

Tricorp is delighted with the results from its pilot and pleased with the support received from the ECAP team. The organisation is now keen to progress the work further and is looking forward to the next step.

If you are interested in finding out more about fibre to fibre trials, and how you can get involved, get in touch.

New public procurement criteria for sustainable textiles

New green public procurement criteria has recently been published by the European Commission to help public procurers of textiles with their sustainability goals. For information on this, including best practice in the industry, watch the webinar. This includes a presentation by Barbara van Offenbeek, from ECAP partner Rijkswaterstaat, on instruments which are being used in the Netherlands to promote circularity in the procurement of textiles.
Watch the webinar
Consumer engagement

Clothing donations
Engagement is underway with potential campaign participants in the Netherlands, Italy and Germany where Love Your Clothes communications materials will be used to help increase the numbers of clothing donations.

Denmark clothing collection
ECAP partner, WRAP is looking for organisations in Denmark who may want to take part in clothing collection activities, please get in touch if you are interested.
European events
WRAP would like to present the Love Your Clothes campaign and available materials at events between now and early 2018. If you are aware of any any relevant consumer-facing events in the Netherlands, Italy, Germany and Denmark, we would love to hear from you.
Young consumers in London

Work has started on the young consumers project under the Love Your Clothes banner. The LWARB (London Waste and Recycling Board) team in ECAP is planning initiatives aimed at London’s 16-24 year olds, encouraging them to consume clothing in a more sustainable way. They will be starting by recruiting a panel made up of the target audience, in order to effectively tap into trends and influence behaviours.
LWARB is looking for partners to support them in this. If any charities, recyclers, brands or retailers would be interested in exposure to this demographic, we would love to hear from you.
REMO: experts in textile recycling

Many clothing companies do not know where to start with textile recycling. REMO (The Recycle Movement) is using its extensive network of suppliers to help others make relevant connections in the industry. We catch up with them to find out more.
Martin Havik founded REMO in 2008: “Via my own textile purchasing office in Prato, I learnt first hand how textile recycling works, from the individual fibres, to a pair of jeans.”
He also learnt the ins and outs of the textile world: “It is made up of many individual islands, each protecting their own product. Besides contributing to a healthier planet, REMO creates cooperation and transparency. After all, the textile industry is a huge polluter. This situation cannot go on for much longer."
There are only a few companies that can turn recycled textiles into new clothes and REMO knows how to connect them with clothing manufacturers. “We know the routes and functions of the textiles recycling industry inside out. With our network and knowledge, we complete the recycling chain. That saves companies a lot of money and resources" says Havik.
Unfortunately, sustainable clothing is not always high on the list of priorities. Marieke Koemans-Kokkelink, Sales Director at REMO is addressing the problem: “We want to use textile recycling to make sustainable production of clothes more transparent. We also want to make consumers more aware of recycling clothing. We have therefore developed the ‘REMOkey’, a label which states what percentage of the end product is recycled, and what the environmental benefit is. Via a QR code, customers can see the garment’s journey from start to finish. We hope this will make consumers aware of the benefits of recycling old clothes, and of purchasing recycled textiles. For a clothing company, the label shows that they are sustainable and transparent.”
“Our ultimate goal is to reduce the amount of textile, water, and energy that is wasted; and to reduce CO2 emissions”  says Havik. REMO helps advise on textiles recycling for ECAP pilot projects, and has done so for ASOS, Blycolin/Blue Loop Originals, HAVEP and the clothing chain JBC.
Find out about more about ECAP’s pilot projects here.
Keep up to date with ECAP,  @ecap_eu, and find out more on our website.
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