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European Clothing Action Plan

Cutting the environmental impact across the clothing supply chain

Updates from across the project including:
  • Our Circular Textiles event in Amsterdam
  • Love Not Landfill's pop shop in London
  • The launch of our digital campaign in Italy
  • ReShare joins ECAP and increasing collection rate events
  • The launch of a new circular procurement criteria for textiles
  • Love Not Landfill appears on Sky New
  • Related news
Circular Textiles event in Amsterdam 

In February we held our Circular Textiles – Ready to Market event in Amsterdam attended by over 120 participants across the textiles industry.

Professor Rebecca Earley from UAL Centre for Circular Design and a member of the ECAP advisory board opened with an inspiring speech. This was followed by the participants from our 9 fibre to fibre trials presenting their experiences from the project, learnings and future plans. Each started with a high-energy fashion show to demonstrate their recycled fibre clothing and materials. The final speech came from the deputy mayor of Amsterdam about the role of municipalities.

There were also several workshops in the afternoon which covered learnings and insights from other areas of the ECAP project. These included sustainable design, new business models, consumer engagement and collection/recycling of discarded clothes and textiles.

It was an amazing event with some great feedback where participants had the opportunity to learn and to connect with others within the industry.

Here are links to the event booklet and the presentation from the day.

Love Not Landfill's pop up in London

In November Love Not Landfill set up a stylish second-hand pop up shop to showcase second hand fashion at its very best.  They displayed the clothing in a vibrant, spacious and friendly environment and had over 2,500 visitors to the shop over 4 days.

Four charities (Barnardo's, Oxfam, The Royal Trinity Hospice, Traid) partnered with social media influencers (Confetti Crowd, Paloma in disguise, Jasmine Hemsley and Lizzie Loves) with a large number of engaged followers. The influencers personally selected the collections and supported the event on their social media channels as well as making a personal appearance at the launch.

There was also a series of creative workshops held at the shop, teaching mend, repair and upcycling skills to help consumers give their clothes the love they deserve. Check out the video from the launch here.

For more information about Love Not Landfill and its initiatives go here.

Launch of digital campaign in Italy 
As part of our work in engaging European Consumers we recently launched a campaign in partnership with La Fraternita in Italy, under their initiative Recooper.  It was a digital campaign to encourage clothing recycling rates in the area of Bologna, Provincia Ferrara, and Provincia Emilia San Giovanni Nonantola by telling consumers about the benefits and how to recycle their unwanted clothing. The campaign ran on both Google display network and Facebook. 
Separately, WRAP plans to form small advisory groups in Denmark and Germany to discuss how to engage young consumers with a view to source 2 more campaign participants. If you are based in either country and interested, please get in touch with ECAP.
ReShare Joins ECAP and increasing collection rate events
In October ReShare signed up to ECAP under the action area of increasing clothing recovery rates. They will focus on the city of Utrecht, Netherlands and cover 3 main areas:

1) Evaluation and analysis of current clothing container locations;
2) Identify and act on illegal containers;
3) An interventions communications plan

For more information, go here.

ECAP has also attended events relating to increasing clothing recovery rates including:

The future of UK textile collections - December 2018

The event included speakers from organisations who helped set the scene by sharing how they collect used textiles in cities across Europe. The discussion then moved to the opportunities and challenges for improving textile collections in the UK. This included Emile Bruls introducing the ECAP project and its work, Hannah Carter from LWARB presenting Love Not Landfill and Sinead Murphy from WRAP presenting Love Your Clothes. The workshop was attended by organisations involved in the collection, reuse and recycling of used textiles across the UK including The British Heart Foundation, Irish Charity Shops Association, Primark, Suez and WRAP.

Used textiles: Waste or Value – December 2018

Emile Bruls also spoke to a very enthusiastic audience of over 130 delegates talking about the European perspective on used textiles and circular economy at an event held in Tallinn in December called Used textiles: Waste or Value. This has already resulted in discussions in textiles collection in the Baltic regions.

New circular procurement criteria for textiles
The European Union has developed a green public procurement criteria to facilitate sustainable requirements in public tender documents. These are used by public procurers across Europe. As part of the ECAP, the Dutch agency Rijkswaterstaat helped develop circular procurement criteria for textiles which will be shared with the European Commission to include in the green public procurement criteria.

These criteria can also help or inspire both workwear companies and fashion brands to make their procurement more circular and sustainable.
 Love Not Landfill on Sky news
Our very own Ali Moore from LWARB appeared on Sky News earlier this month discussing sustainable fashion including Love Not Landfill and ECAP.
 Related updates
WRAP under its Sustainable Clothing Action Plan (SCAP) has recently published a new report focussing on post-consumer clothing and textiles, and the potential for capturing these materials in the UK for use in fibre to fibre recycling.

More about Fibre to fibre recycling: An economic & financial sustainability assessment.
Keep up to date with ECAP,  @ecap_eu, and find out more on our website.
 
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