View this in your browser

European Clothing Action Plan

Cutting the environmental impact across the clothing supply chain

#LoveNotLandfill launches its #FashionRevolution campaign 

Since their pop up in November last year, #LoveNotLandfill has continued to spread sustainable fashion messages to young people across London with over 10 lectures and speaking events. 

During Fashion Revolution week (22nd – 28th April) they launched their #dehaul campaign with a free swap event accompanied by a social media influencers’ “meet and greet” at Spitalfields Market, London. Influencers involved in the campaign were Venetia Falconer and Adeola Patronne, who both attended the event and created #dehaul videos which can be seen here and here.

Following the success of the #dehaul, #LoveNotLandfill  held a swap event in partnership with Ealing Broadway shopping centre on Thursday 30th May. Ealing Broadway is #LoveNotLandfill’s most successful clothes bank location to date, collecting over 3 tonnes since it was delivered in September. The event saw a total of 383 items diverted from landfill, 157 of which went to new homes in just 4 hours – see the video from the event here.

New bank locations added in the last few months include London Designer Outlet (which was full within the first week of being in situ); Middlesex University, our second university location; and very excitingly... Westfield, Shepherds Bush, the UK’s largest shopping centre.

Further to this, the #LoveNotLandfill campaign received Best Communication and Education Award from Better Society Awards.

For more information about #LoveNotLandfill and its initiatives, take a look here.

Public procurement recommendations to European Commission Advisory Group  
One of the topics of ECAP focused on the procurement side of textiles; what influence can governments have on the development of circular textiles in their role of procurer? 

For this work package we researched the current drivers and barriers for circular procurement of workwear in Europe; not only in legislation, but also on the more tactical and operational level for customers and suppliers. 

We developed a best practice guide for circular workwear and organised masterclasses in several countries for procurers about the steps they can take in their own procurement projects to stimulate circularity in their workwear. 

Finally, based on our findings from our research and experiences of procurers, we made recommendations for the European Commission on what actions they could undertake to stimulate circular textiles on a European level.  

We recently presented these recommendations for the Advisory Group of the European Commission on government public procurement and they were received with great interest. With our approach we hope to have given the commission a solid basis and the instruments to develop an integral policy towards circular workwear in Europe and to set an example for the entire textile industry. 

Interested in our recommendations? Go here. For any information, get in touch 

Fibre footprints: fibre sustainability strategies webinar
Join us to hear from leading clothing brands and retailers about how they are sourcing sustainable fibres and helping to reduce their overall environmental impacts.  

We have been working with the European clothing sector to help develop and put into action bespoke strategies for sustainable fibres. The initiative runs until December 2019 and is ready to begin releasing its outcomes. 

This one-hour webinar features presentations from apparel brands plus a summary of the project’s activities in relation to sustainable fibre sourcing.  

Date: Tuesday 30th July 2019
Time: 2pm – 3pm UK / 3pm – 4pm CET 
Register for the webinar  

Fibre to fibre trials - sharing their leanings and insights 
Over the course of the ECAP project, nine companies, from fashion brands to work-wear companies and from children’s wear to hotel linen, started innovative pilots to recover fibres and turn them into new garments. Details and results of these pilots are being gathered and will be made available in the form of case studies available here over the coming weeks. 

Each case study will contain details of the trials, estimated environmental impacts, leanings and how the activity from ECAP will be taken forward and developed in the future.

New consumer engagement webinar 

On the 25th July we will be running an exciting new webinar aimed at organisations who are looking to engage with consumer audiences in relation to textiles circularity and influencing them to change behaviours.

The webinar will cover topics such as consumer behaviours across Europe, insights and leanings from our ECAP consumer behaviour change campaigns activity plus a chance for you to ask our panel questions.

Date: Thursday 25th July 2019
Time: 11 – 12.30pm UK / 12pm – 1.30pm CET 
Register for the webinar

If you would like to know more or have any questions you would like to ask in advance, please contact us.

Can we encourage consumers to clear out their closets?
In April we launched our new consumer engagement trial in Wales.  The activity is based on our Love Your Clothes Big Closet Clear Out campaign which ran earlier this year in the UK.
The activity aims to test if a regional social media campaign can create an impact on kerbside clothing collection rates and keep clothing out of the bin.

The activity runs from April to June on Facebook, Twitter and Instagram so if you’re in Wales, keep a look out and share away. Results will be collated and shared on the ECAP website at a later date.

22nd European Forum on Eco-innovation
On the 7th and 8th May 2019, Hannah Carter from LWARB, Emile Bruls from RWS and Cecile Martin from WRAP presented ECAP projects at the 22nd European Forum on Eco-innovation delivering circularity in the textiles sector in Vienna. The event was attended by over 200 people from across the industry including retailers, producers and waste management companies.
RWS present at The Circular Economy event in Bologna
On 30th May 2019 Emile Bruls from Rijkswaterstaat and David Watson from Plan Miljø presented in the last of nine regional ECAP meeting in Bologna, Italy. They presented textiles collection and the report on collections in cities at a wider The Circular Economy – models and local community organised by Recooper.

Recooper is a project where several charities co-operate to improve textile collection rates. Over 100 people participated in the meeting and included textile collectors, charities, municipalities and participants in the European RReuse meeting which was also taking place in Bologna.
Keep up to date with ECAP,  @ecap_eu, and find out more on our website.
You are receiving this email because you have asked us to keep you up to date about ECAP.

Unsubscribe or update preferences  |  Unsubscribe from all  |  Privacy  |  Terms & conditions

WRAP, Blenheim Court, 19 George Street, Banbury, Oxon, OX16 5BH  |  Copyright © WRAP 2018