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ECAP News: January 2017
Creating a circular approach to fashion across Europe 

These are exciting times as the project gathers momentum.  We hear from the participants who have signed up to ECAP, and are very pleased to announce the financial recognition the project is receiving from the C&A Foundation.

There has been significant progress with the designer workshops creating great enthusiasm amongst delegates.  In addition, Fibre 2 Fibre recovery trials have commenced in the Netherlands and we highlight the many ways you can get involved in ECAP, so please get in touch if you would like to find out more.  

Wishing you the very best for 2017.

Leigh Mapledoram
Head of Products & Services, WRAP
(on behalf of ECAP partners)

Brands and retailers sign up


A warm welcome goes out to Bobo Choses, OVS, Peak Performance, Primark and Star Sock.

These five leading businesses are the first brands and retailers to sign up to ECAP and are championing the way towards creating sustainable clothing across Europe. 

 
... stop press: since our November announcement, we are delighted to welcome Bonobo Jeans from France and zLabels from Germany ...         
"... We chose to join ECAP to go further in our commitment for a more sustainable fashion, to benefit from training from experienced specialists and create a network with other committed companies across Europe.”
Grégoire Delaleau
Collection & Product Range Director, Bonobo Jeans
Read what other participants are saying about joining ECAP.

MADE-BY is seeking to engage a total of 50 European fashion brands and retailers to develop and implement individual sustainable fibre strategies through bespoke subsidised support. Please don’t miss out on this exciting opportunity.  
Read the news release
Funding boost

ECAP is an EU LIFE €3.6 million funded project and we are thrilled to receive recognition and extra financial support from the C&A Foundation.

Their aim is to create a fair and sustainable fashion industry through collective action.  Ours is to create a circular approach to fashion, working collaboratively across the fashion industry.  We share the same drive and enthusiasm to make change happen and their generous contribution of €185,000 will help to achieve this.
C&A Foundation
Get involved 
- the wheels are in motion but more can be done


We are calling all clothing designers, retailers, brands, suppliers, manufacturers, buyers in the public sector, municipalities, universities, charities, clothing recyclers and textile collectors … to come and join us in creating a circular approach to fashion across Europe!

There is a need for more advocates and support in the Netherlands, Italy, Germany and Denmark where you can share and endorse translated and tested Love Your Clothes campaign materials to implement consumer behaviour change. 

Used textiles are collected in European cities but large amounts still end up in incineration or landfill. So we are excited that several large municipalities have shown an interest in getting involved in our pilots to test new ways of improving textile collections.

Rijkswaterstaat are meeting with interested municipalities in Amsterdam, Copenhagen, Paris and London to discuss the potential of running pilots.  Please contact ecap@wrap.org.uk if you are interested in being at the forefront of becoming a circular textile city.
Ways to get involved
Fibre 2 Fibre (f2f) recovery

Trials where recycled fibres are substituted for virgin fibres in clothing ranges are moving ahead.  Leading the way in our recently started pilots are Dutch based workwear companies Tricorp, Schijvens mode and Havep.  Their work will show that you can use recycled textile fibres in workwear, meet the needs of the users and sell them profitably.  

"All three companies take their corporate and social responsibilities seriously and are committed to sharing their experiences and knowledge to help others make using recycled textiles in garments business as usual." said ECAP partner Hanneke opden Brouw of Rijkswaterstaat. 

Read more about the trials and companies involved.
About this action
Design for longevity and circular strategies



By making clever decisions in the design phase, designers and product developers have great potential to influence the longevity of garments and to support the transition towards a circular economy.  

We have met with fashion industry experts across Europe through workshops held in Amsterdam, Antwerp, Borås, Copenhagen, Kolding, London and Stockholm to help shape the ‘Design for Longevity’ online platform.  This tool will be available in the summer and is aimed at designers and product developers.
About this action

Circular Transitions Conference, London (November 2016) 

 
Thanks to all of you who dropped by the exhibition at the Circular Transitions Conference held at Tate Britain and the Chelsea College of Arts in London last November.  The exhibition featured a poster about ECAP and the Design for Longevity online platform.  

It was the first global event to bring together academic and industry research concerned with designing fashion textiles for the circular economy.  Themes explored the design of new materials for fashion with approaches ranging from emerging technology and social innovation to systems design and tools.
Circular Transitions
Resource efficient business models (REBMs) 

We have two great examples to share with you where companies are making a successful business around the hiring of clothes.  Both make use of REBMs under the REBus EU Life+ funded partnership project.  They are: 
  • Alexandra Wood Bespoke Tailoring – offers ‘Savile Row’ quality suit hire.
  • Rentez-Vous – offers women an unlimited wardrobe through hiring clothing.
View the case studies

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