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Ignition Newsletter from Ignite PR & Marketing

Welcome to the latest
edition of IGNITION.

Since our last issue we’ve been as busy as ever. April was a blur with all the holidays and we have been working so hard our newsletter is a little late this month.

In the past month we helped the Bundaberg Distilling Company launch its special label Watermark Rum with a major event in Bundaberg and 16 more events at flood-affected pubs and clubs across Queensland and Victoria. Hundreds of people celebrated the Aussie fighting spirit with free barbecues and music acts including Grinspoon, The Whitlams, Spider Bait and Gyroscope rocking towns from Rockhampton to Rochester. It was great to be a part of such an amazing event.

It will be all stations GO leading up to the end of financial year with two more events for Bundaberg Distilling Company, as well as half yearly media reporting for all our PR clients. It is also the time of year when I review our strategy and there are few changes soon to be implemented. So watch this space.

Best wishes

Client Corner
musketeersTop tips for
maximising the client/agency relationship

Why the Three Musketeers you might ask? Well, their motto “One for all, and all for one” can be applied very nicely to the PR client/ agency relationship. We’re all in it for one thing – to make the company, product or individual look good. We have a common goal so when it comes to maximising the relationship there are a few things worth bearing in mind.

1) Keep in regular contact and let us do the same: it’s important to have regular calls and face-to-face meetings where possible. We’re a team, so we should try and work like that as much as possible.

2) If you don’t like something, tell us: we’re sure you will, but just in case please don’t ever keep a complaint or query to yourself, we want to know when we’re not getting it right and we won’t know if you don’t tell us.

3) Use us: we’re here to help, invite us in for brainstorms and use us to help with ideas and keeping the marketing ideas and approach fresh.

4) Don’t be offended if we don’t like something and we tell you: again, you’re paying us for our expertise and counsel so we need to know that we can tell you the blunt truth if we need to and you won’t take it personally. It’s all for the good of the business.

5) Let’s celebrate and commiserate together: it won’t always work out how we want, but let’s not dwell on it and work together to make it all right. And when there’s good stuff we want to celebrate with you too!


This month has been another busy one in the blogosphere. We introduced a couple of new features – Client Close-up, where we get some words of wisdom from our clients (thanks John O’Brien from PoolWerx for being first up) and 6 questions, where we ask key journalists about pitching stories and their pet peeves about PRs (none apply to us of course) – thanks so far to Fiona Donnelly from the Courier-Mail, Simon Sharwood from My Business and Jayne Munday from QBR.

Also in there were posts about pitching to journalists, how not to do social media, jumping on the Royal Wedding bandwagon (yes, we did too) and two more media storms. If there’s anything you’d like covered by the blog, please do get in touch with your suggestions.

Also, don’t forget you can ‘Like’ us on Facebook and follow us on Twitter.

Four years for Courtney


We are pleased to announce that Courtney Walker, our events queen, the woman who keeps us all in check, makes sure the cogs are turning, the wheels are oiled, our go to girl, has been with the company for four years now. Most of you have probably spoken to her on the phone at some point and she is certainly an integral member of our team. She received a special pamper package to take some well deserved R&R.

“I love working with everyone on the team,” she said. “No day is ever the same and there’s always something going on.”

FCA logo

National Franchise Convention

Ignite will be exhibiting at the event in Sebel Albert Park, Melbourne from 9-11 October 2011. Which of you will be attending as well? Make sure you come and say hello.

Reach Local


Ignite has become a partner with ReachLocal, which specialises in local search engine advertising, helping to drive traffic to websites and increase leads generated online. It uses a special technology to ensure full ROI on search words and is currently the only company offering this service. Get in touch with Trina if you want to find out more.


New Product Showcase


New promotional tool
iPersonalised is the only Australian company “that can make your ordinary phone look extraordinary”. It can create unique designs on mobile phone cases to promote businesses, create personal designs or show sporting allegiances – perfect corporate gifts or brand builders. Visit to find out more.

Client Showcase
Here are some of our choice clippings from clients over the past few months.


The Bundaberg Watermark event was a great success – check out some photos here.

Queensland Times

Bundaberg rum collector Barry De Berg sold a limited edition bottle of Bundaberg Master Distillers’ Collection rum for over $7,000 and generously donated the money to the Bundaberg SES.


Nanotek officially launched its new brand with the completion of its website – reported in the May/June issue and online here.

Green Times

Orangutans vs. Palm oil: Aware Environmental teamed up with Planet Ark to raise money to help save the orang-utan via donations from its palm oil-free laundry products.

Bribie Weekly Mr Rental will offset the paper requirement for one million catalogues by planting 100 trees as part of its commitment to a new environmental initiative 10 Thousand Trees. Coverage was achieved in a range of local and franchise print media.
Mining Chronicle Theresa Moltoni from People Resourcing gives her views on the mining skills crisis in the May issue of Mining Chronicle.


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