PFC Newsletter September 2017
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  • Owner Discount Day - Friday September 8 10% OFF!
  • Board Meeting - Tuesday September 19 @ 6pm
  • WORK PARTY - Saturday 9/30 and 10/14 8am - 1pm
  • Annual Meeting & Luncheon - Saturday October 28 11am - 1pm
  • Anniversary Party - Saturday October 28 9am - 4pm


I am happy to report we had great sales in August. 
2016 $207,419
2017 $226,518

That is 9% growth year-over-year. Growth in the current competitive grocery climate is good news! Many grocery stores including Whole Foods and food co-ops are experiencing a decline in sales so we are grateful for these numbers. Thank you to our shoppers and owners who shop the co-op! Thank you to our dedicated staff who work hard to keep our store running smoothly during our many changes.

Please know we're not the only ones going through transition, the entire grocery industry is changing at an incredible rate and with the news of buying Whole Foods we can be certain it will continue to change in dramatic ways. All stores need to adjust to the new competitive landscape where our major competitors are retail giants such as Target and Walmart, and now e-commerce giant

This news is alarming for independent stores and co-ops in particular. How this merger will affect our coop remains to be seen but it is more important than ever for all co-op owners to become involved in their stores. As an owner, you can help by shopping the co-op, volunteering, running for the board, joining a committee, attending a board meeting, or simply by giving us your feedback. 

Our last customer satisfaction survey was in 2015, a new one is in the making. We hope to gather important information from you, our valued customers. Please start thinking about your shopping habits, your budget, how much of your budget goes to your co-op and what it would take for you to shop more at PFC. We will to use this information to improve your shopping experience. In the meantime, I encourage everyone to come in and see our new products, try our new deli menu, and compare our prices.

What would it take for you to spend 10% or 20% more of your grocery budget at (y)our co-op? Every dollar matters and has impact! A successful co-op means more money back into our local economy, more money back to our local producers and local farmers, and patronage refunds back to our owners. Cooperatives are community-owned and community-driven, and our success benefits our community!

Thank you all for your continued support of our co-op. It is an honor and a privilege to be a part of this community.

As always, please contact me directly if you have additional questions, suggestions, or ideas.

General Manager

Cornucopia Institute—defending certified organic for farmers and consumers
The Cornucopia Institute, through research and investigations on agricultural and food issues, provides needed information to family farmers, consumers and other stakeholders in the good food movement and to the media. They support economic justice for the family-scale farming community – partnered with consumers – backing ecologically produced local, organic and authentic food.
Cornucopia in the news:
  • Cornucopia Institute’s six year focus on the health effects of carrageen was successful in getting this additive removed on November 2016 from the national organic standards list of allowable substances in organics. Read more here.
  • What questions to ask when you are at a farmers market without an organic choice? Read here: Cornucopia’s DIY consumer guide.
  • Go to the following link to help Cornucopia Institute Keep Organics Rooted in Nutritious Soil by signing the proxy letter to the National Organic Standards Board in support of organic farming in healthy soils.
Read more about Cornucopia Institute here
USDA, Agricultural Marketing Service-Organic Insider Newsletter keeps you up to date on all issues in the world of organic farming and certification. AMS is the federal government national organic certification watchdog and the newsletter can be found here.
In the Organic Insider you can find Summary Actions on the Oversight of Organic Imports, A Quarterly Compliance and Enforcement Report, a posting of Fraudulent Certificates, Training in Spanish for Strengthening International Compliance and Additional Resources for Supply Chain Integrity. 
The Cornucopia Institute, an organic industry research and policy organization, is taking action to hold the USDA accountable.  Cornucopia has sent a formal request petitioning the USDA to enact critical new regulations that will make it increasingly difficult for fraudulent organic imports to cross U.S. borders.

We at the Placerville Food Coop are taking increased steps to ensure that food sold in the store as certified organic is authentic, grown to USDA National Organic Standards whether grown locally or outside the United States.  We are initiating a review of USDA-Agricultural Marketing Service reports on fraudulent organic certificates and we are tracking Cornucopia’s efforts to ensure the food you buy at the PFC labeled certified organic is healthy and authentic.  

Craig Thomas
on behalf of your Board of Directors (John, Robynn, Andrea, Angie, Ben, Craig, Doug, Jorden)
We're still collecting change at the register. All funds will be used towards our construction. we've collected $368 so far, every penny counts!

Help us congratulate Warren as our new Co-operator of the Month. Every month employees are peer-nominated for exceptional cooperative work.

PFC staff had wonderful things to say about him:
"For stepping things up and being a strong motivational force in the store."
"Positive attitude and willingness to help out whenever."

Your co-op has a booth at the new Sunday Farmer's Market SOL Community Market.

If you're interested in volunteering in our booth please contact us at

Remember volunteers receive 10% for ONE MONTH for every 4 hours of volunteerism!
“If everyone is moving forward together, success takes care of itself.”
-Henry Ford
Copyright © *|2017|* *|PFC|*, All rights reserved.

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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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