PFC Newsletter January 2017
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  • Owner Discount Day Friday August 11 10% OFF!
  • Board Meeting Tuesday August 15 @ 6pm

Your coop needs your help! 

As a coop, we have a unique business model and with that model comes a unique opportunity to actively engage in the business. There are many ways for owners to become involved in the co-op. The first way is to shop the coop. The second and possibly most profound way is to join the board of directors. 
The Placerville Food Co-op is currently run by a 9-seat Board of Directors elected by our owners (YOU!) annually in November.  Board Members are elected for either a 2 or 3 year term. This year, we will have two seats open. 

The primary responsibility of the Co-op's Board is to be accountable for the actions of the Placerville Food Co-op, to provide overall direction and ensure the long-term security and viability of the Co-op, and to make decisions in the best interests of the Co-op and it's entire membership. The board also provides leadership and sets the overall direction of the co-op through member engagement, research, visioning, and setting policy.

One of the 7 Cooperative Principles is Democratic Control "One owner, one vote". Please look for election information in the next few months, be sure to vote, and if you are interested in joining the board, please contact us to begin the candidate process.

Thank you,

Board of Directors (John, Robynn, Andrea, Angie, Ben, Craig, Doug, Jorden)


We conducted an employee satisfaction survey as a first step to better understand the needs and concerns of our employees.To create this confidential survey we looked at examples of surveys conducted by other Co-ops. While a survey cannot replace in person conversation, we intended for this format to provide a platform for honest communication. In the future we hope to enlist the services of CDS (Cooperative development Services) for an in-depth survey which includes in-person interviews and comparisons against other coops, as well as more questions (up to 70+ questions).

Our survey was designed to identify the co-op’s strengths and weaknesses as an employer, in the eyes of its employees, and to document our progress on issues that are raised. We would like to thank all of the PFC employees who participated. We care deeply about our staff and their happiness, and we will work diligently to create an action plan to address and remedy the challenging and important issues brought to our attention.  

76% of our staff took the survey.
We asked 3 opinion-based question, 11 yes or no questions, and 2 open-ended questions.

Opinion-based question offered the following ratings:
5 Strongly Agree
4 Agree
3 Partly agree
2 Disagree
1 Strongly Disagree
Based on other co-op surveys, we rate 4.00 and above to indicate high satisfaction. Ratings of 3.5-3.99 indicate reasonable satisfaction with still some potential to do better. Ratings of 3.00 to 3.49 indicate dissatisfaction and room for improvement. Scores below 3.00 indicate complete dissatisfaction.

Opinion-based questions:
My opinions and input about how to improve PFC matter. 3.62
PFC management cares about employee needs and well being. 3.43
There is time and space for me to share my ideas with management. 3.5

We asked fifteen yes or no questions. Majority of staff replies yes to these questions:
Employees are treated fairly regardless of race, sex, age, etc. 93.8%
I would recommend PFC as a good place to work. 68.8%
I know what to do if I have a grievance. 87.5%
I know what to do if I have a claim of harassment or discrimination 81.3%
I feel that I could use the channels for reporting claims of harassment or discrimination without fear of retaliation. 68.8%
To the best of my knowledge, management promptly addresses performance problems 62.5%
There is reasonable potential to advance my level of responsibility and compensation 62.5%
Job openings are publicized. 81.3%
I have the opportunity to grow my skills through classes and trainings. 81.3%

Lowest scoring questions:
There are consistent improvements being made at PFC.
I am paid fairly for the work I do relative to similar opportunities in the Placerville area.
Everyone at PFC is clearly working towards the same vision.

With this valuable information we know where to focus our attention to improve workplace satisfaction. We have already begun this process and we have made many improvements:

  • Monthly department meetings that allows for communication between management and staff
  • Monthly “Staff Newsletter” to connect with staff
  • Weekly managers meetings that allow for communication between department managers
  • Quarterly “all-staff meetings” for all employees to get together and learn more about the coop
  • New “Cooperator of the Month” which includes peer recognition for exceptional cooperative work
  • Two Board-staff liaisons to facilitate communication between staff and board
  • Employee position available on board of directors
  • Direct board email for all owners and staff (
  • More education, training and development for all staff
  • Employee reviews done at 30 and 60 days and 6 months, as opposed to 90-day and annual.
  • Employee break room (the best room in the building!) filled with water, tea, snacks, games, and art supplies

Here are a few topics we will work on for the near future:

  • Create a store vision, as well as individual departmental “vision and mission statements” to be sure everyone knows our vision and is clearly working towards the same goals

  • Research the living wage for El Dorado County and construct a plan to increase our wages to accommodate the standard of living

Our vision is to grow our business in a way that will permit more opportunity for internal growth for our dedicated staff, in an atmosphere of acceptance, respect, and commitment to cooperative values. 

As always, please contact me directly if you have additional questions, suggestions, or ideas.


Here are some comments from our staff survey:
"The pay & lack of benefits are important and without those there will always be huge turnover of employees and lack of stability."

"I believe that there are genuinely good ideas however with anything, it seems tough to know where to start or what to tackle first."

"As a member of a functioning team, my input should matter. If everyone's voices are not heard, then it can be hard to feel appreciated. Thank you for putting this survey together to create an opportunity for voices to be heard - speaking up for themselves does not come easy to everyone."

"Thank you for organizing this survey. I appreciate the opportunity for my voice to be heard. I think that employee satisfaction surveys should be a quarterly thing."

"This place attracts great employees and customers. Everyone works very hard and has a great attitude."
What do think would make your employment experience better?
"Having positive morale from all employees, being on the same page and more meetings as a team to keep moving forward."

"Honest and open communication between management and board members to owners and customers about what a co op truly is."

"Fully staffed departments, evaluations, and the opportunity for wage increases."
Our quarterly dinner is Wednesday August 23 at 5pm.

Join other co-op owners for a soup dinner and chat about the coop. Meet our staff, talk to Regina, our General Manager and the board of directors about the state of the coop.

Dinner is FREE to owners. Space is limited, please RSVP thoughtfully. or 530-621-3663
Deli Life at PFC
Come in and visit us at the Deli! We have a new hot food menu and Kombucha on tap. If you’ve been in recently I’m sure you’ve noticed new smiles here to serve you - be sure to say hi to Melissa our newest deli team member! We’ve paired with local farmer’s such as 24 Carrot Farm to bring you nourishing meals and salads. Stop in for a meal for here or to go.
Lauren, Deli Manager
Help us congratulate Melissa Pickrell as our new Co-operator of the Month. Every month employees are peer-nominated for exceptional cooperative work.

PFC staff had wonderful things to say about her:
"Because she is so darn helpful...she is always willing to help and contribute to the co-op as a whole!"
"She always helps out where she is needed."
"She is hardworking, she helps whoever she can and does a good job at it!"

Your co-op has a booth at the new Sunday Farmer's Market SOL Community Market.

If you're interested in volunteering in our booth please contact us at

Remember volunteers receive 10% for ONE MONTH for every 4 hours of volunteerism!
Soul Flow Yoga 1-2 pm on Wednesdays
PFC Community Room
Donation-based yoga
Facebook page
CO-OP 101

Principle #5 Education, Training, and Information.
Send your friends, family, neighbors, and co-workers to the co-op to learn more about (y)our Co-op. Of course current owners can join too.

This informal event will explain what a co-op is, what membership costs cover, how co-ops are different, and how they support our local food shed. Join us if you want to learn more about the cooperative model and what it truly means to be a coop! 

Pssst! If you like what you hear, you can always hang out for the Board Meeting at 6pm
"Know your food, know your farmers, and know your kitchen."
- Joel Salatin
Copyright © *|2017|* *|PFC|*, All rights reserved.

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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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