PFC Newsletter February 2018
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  • Owner Discount Day - Friday, February 9 10% OFF
  • Board Meeting - Tuesday, February 20 @ 6pm
  • PFC Quarterly Meeting - Wednesday, February 28 @ 5pm


Dear Co-op Customers,

Per our Ends Statement we are committed to sharing current food news with our community.

Over the years, we have quietly discontinued products/brands if they were purchased by large companies that were not in line with our values. We have discontinued KeVita, Odwalla, Naked Juice, Honest Tea, San Pellegrino, Stacey’s Pita Chips, Health-Ade Kombucha, Perrier, Blue Bottle Coffee, and many others. We didn’t publicly share our “boycotts” but we passed the information along to our customers and they were grateful for the information.

In December 2017, Garden of Life was acquired by Nestle for 2.3 billion. We immediately placed signs in our store informing our customers about the acquisition. We posted on social media and it was clear that consumers were as outraged and disappointed as we were.

Keep in mind Garden of Life is our top selling supplement line - it is a BIG deal for a retailer to discontinue a #1 selling brand. In fact, many retailers including co-ops do not engage in boycotts.


Nestle is the world’s largest food and beverage company (let that sink in). Consumers have been boycotting Nestle since the 1970s. Their business practices have been criticized in segments: water, baby formula, coffee, GMOs, pet food, and of course, chocolate.

You will continue to see GoL products in many stores, in fact you’ll see probably see many NEW products in MORE stores and at LOWER prices.

The sad truth is that we cannot promise that every product on our shelves is organic, non-GMO, independently owned, and does good work in the world - our shelves would be bare! We can promise that when a company like Nestle purchases a trusted brand like GoL, we will do everything in our power to avoid supporting them. Like you, we're also a customer and we also choose to vote with our wallet!  

Who owns Organic? by The Cornucopia Institute

Ethical Consumer (Nestle rates a .5 of 20, lower than Coca Cola and Nike)



Amber Sallaberry, general manager at Great Basin Food Coop in Reno wrote an in-depth article on their reason to boycott Nestle.

How Big Business Got Brazil Hooked on Junk Food New York Times (Sept 2017)

Please contact me directly should you have any questions or comments, I hope to see you at our first Quarterly Meeting of 2018!

Regina Grosby

2008 Who Owns Organic?
2016 Who owns organic?

At our January meeting I was elected Board President and spent some time with John (former President) and Regina (GM) reviewing many topics about our Co-op. I also had the chance to meet Bill (first Board President) as he was teaching a Yoga class at the Co-op. Here is a picture of the trio:

My first thought is one of gratitude for all of the employees and volunteers who has serviced our Co-op and have brought it to life. It is not a given that a community has access to a Co-op and it is such an important part of bringing people together for a wonderful purpose and service - so please appreciate how fortunate we are here in Placerville.
Bill was on the steering committee that had a vision and raised the initial capital to launch the Co-op, then John guided the Co-op from losses to the first signs of profitability as the Co-op began to grow and mature. Profitability is key for the Co-op to remain in business and invest in the community, employees, and owners in creating a sustainable business and service.  

As the three of us (John, Regina and myself) discussed many topics, Regina reminded us of where we are in our journey - just six years old. It is an important point when we look at other local Co-op’s and compare ourselves to 40+ year old organizations. We have made great strides and still have a long and fruitful road ahead as we continue to evolve and grow. 

Last, Regina has added a quarterly meeting for owners to learn about our goals and progress and providing direct feedback to her as our GM and our Board. So show us that you are involved and please join these meetings if you can. We want to hear from you about your opinions and desires for the Co-op moving forward, so come give us your voice. As always, the monthly Board Meetings are focused on the Board and GM discussions and you are also welcome to attend those meetings. 

Yours in cooperation,

Lance Binley

"What's going on at the co-op?"
"Why did they do that?!"
"What exactly does it mean to be an owner?"
"I dont want to go to a board meeting, but I do want to know more..."

If you have found yourself asking any of these questions, then come to our owner meeting! In response to your feedback, we will host quarterly meetings for all co-op owners. Our Annual Meeting in October just isnt enough to keep our owners informed and interested. Join us for a simple soup and bread dinner as we share what's going on at YOUR coop! This is the perfect time to ask questions, give us your suggestions, and connect with staff, the general manager, and the board of directors.

Wednesday February 28th 5:00 PM
Coop Community Room

Please RSVP to

Help us congratulate Diane as our Co-operator of the Month. Diane is a part of our Front End team (cashiers for the non-grocery peeps).
PFC staff had great things to say about Diane:
"She is so good with customers and is very helpful, a pleasure to work with!"
"Hard worker, takes well to learning and change, and has an excellent attitude."
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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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