PFC Newsletter January 2018
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  • Owner Discount Day - Friday, March 9 10% OFF
  • Board Meeting - Tuesday, March 20 @ 6pm
  • Classes & workshops - see below!


Dear Co-op Customers,

Our Member Rewards program was started in March 2016. We offered 50-75 items at an everyday discount to all co-op owners. The program served two purposes:
1. Lower prices for coop owners
2. An incentive for prospective owners

The last 24 months we have lowered prices and we’re confident our prices are competitively priced, for all customers. Our goal is to make our food accessible to everyone in our community, not only our owners.

We’re also slowly moving away from discounts being the focus of ownership. We hope that all owners understand the true value of being a coop owner. We prefer to using the word Owner instead of Member, as member could be anything from a gym membership to a Costco membership, which do not embody the intrinsic value of coop ownership. Co-op owners are truly owners of our store, as we do not have a sole proprietor.

We will focus on monthly sales and specials, please be sure to keep an eye out for great deals each month in our grocery department. We have Everyday Deals in our Health & Beauty department, these are ongoing discounts for all shoppers.

Remember, we do offer a senior discount to our owners, every Sunday and of course, ODD (Owner Discount Day) is the second Friday of each month.

Thank you for your continued support of your coop! We hope this information helps you to understand the changes we make. Please know that much care, thought, and research goes in to every decision we make. We appreciate your feedback and like to hear from our customers.

Please contact me directly should you have any questions or comments.



It takes a village 

The saying “it takes a village to raise a child” is attributed to an African proverb which says regardless of a child's biological parent(s) its upbringing belongs to the community. The same is true for a natural food coop - its upbringing belongs to the community. It is not easy to compete against regional and national grocery chains and offer higher quality food. It takes a community that wants to support the rewards of better food choices to prosper. 

In our ends statement we talk about providing “access to high quality, reasonably priced food with an emphasis on local, organic, minimally processed, and ethically produced goods.” That is very different from the lowest cost foods. As a community, we have to value the efforts being made to offer such a high standard of organic foods and show our support by shopping regularly at our Co op.

It also goes beyond shopping. It is about being an owner and what it means to be part owner in your local food Co op. Owners have a voice that is heard. Owners have the rights to vote. Owners can make a difference by voting with their purchases and making their community stronger. So please vote louder and shop regularly at your local food Co op. 

Yours in cooperation,

Lance Binley



$20/coop owners, $25/non-owners

Sunday, March 11 9am

Learn how to make your own Elderberry syrup. You will leave with a batch of your very own syrup.

Thursday, March 15 4-6 pm

In this class you will watch teacher Adriana Diiorio create soap from scratch!! You will learn about the history of soap making as well as go home with a soaping pamphlet and palm-free recipes.

Saturday, March 17 9-11 am

Make your own kombucha, all supplies included, you will leave with a brewing batch of your very own 'booch.

Sunday March 18 10 am

Learn the art of this unique Japanese dye technique with Maggie Case. Bring up to three items to dye, natural fibers such as cotton, wool, silk work best. Outdoors, subject to weather.

Thursday, March 22 6-8 pm

This class is designed to help the home gardener (with no chemistry or engineering background) utilize water sources that can be safely and successfully used in lieu of traditional potable water.  Very simple designing and chemistry that are commonly used (and cheap) will be presented which can benefit the gardener in making this change, as well as very simple ways of starting and expanding their usage. Taught by J. S. Reed, PhD

All classes held at co-op. Space is limited, RSVP at or call 621.3663 or at cashier station. Payment made at time of class, cash or check only.
Awesome news in the produce world, Covilli Organic Farms was just certified fair trade.

Earl's Organic Produce, our main produce supplier, wrote about what this means and the impact this has on Covilli Organic Farms. When you shop the co-op you are supporting endeavors like this.

Roughly 20 months after obtaining the Fair Trade Certification, Covilli’s farmworker association has received over $500K in Fair Trade premiums, which are being invested in four simultaneous community projects:
1. Transportation: The workers bought a van to help them get to and from appointments in neighboring towns;
2. Health Clinic: Currently under construction, the health clinic will provide workers with a dentist, general practitioner and social worker, all paid for with Fair Trade premiums;
3. Dining Hall: In a new, large, open-air dining hall, workers now have access to two meals a day.
Covilli also provides housing, water and cooking gas free of charge so that the workers can keep some of their pay to take back home to their extended families at the end of the seasons;
4. Day Care Facility: Covilli will build the space and provide the equipment for a new day care facility. The Fair Trade Premium will be invested to outfit and stock the day care facility. The land has been acquired and the estimated date of completion is October, 2018.

From Covilli:
"Our certification also results in a Fair Trade Premium, which guarantees that a portion of all of our sales goes directly to a bank account for our workers. They then control those funds democratically, and can use them to better their communities in ways that they see fit."
Help us congratulate MaRaela as our Co-operator of the Month. MaRaela is our new Deli Manager. She has already made a positive impact in our deli and within our staff. Check out our new lunch burritos!
PFC staff had great things to say about MaRaela:
"Her hard work is really paying off!"
"Doing a stellar job in the deli!"
"Got the deli goin' on, great management and teamwork!"
Copyright © *|2018|* *|PFC|*, All rights reserved.

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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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