PFC Newsletter January 2017
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  • Friday Jan 13 - Owner Discount Day 10% off
  • Monday Jan 23 - Farmers Meeting 5pm, Community Room
  • Monday Jan 30 - Board Meeting 6pm, Community Room
Greeting PFC owners & shoppers,
2016 was quite a year for (y)our coop. We saw a lot of changes but managed to have many successes as well. We welcomed 151 new owners, community members like you and me who are interested in changing our food system, supporting local farmers, and supporting a cooperatively owned business. 

We have several exciting items on the horizon for 2017:
- Outdoor eating area
- Revising our Ends Statement
- Product standards
- Community outreach & education
- More LOCAL products
- 2017 Farm to Table Dinner

On bahalf of the PFC staff, thank you for your loyalty and patraonage this year. We look forward to a wonderful 2017!
Store Manager

Role of the Board of Directors
By Robynn Paxton Katz, Vice President

Have you ever wondered what your Board of Directors do for the Placerville Co-op? The Board is always working to ensure the Co-op’s successful future. We do not typically involve ourselves with the day to day operations of the store but 2016 was quite challenging for the Co-op. We had to temporarily step into the role of operations management until we could work through several staffing issues and find the right person to lead us. These things are never easy but thanks to the hard work & dedication of your new manager, Regina, and her staff – these challenges were met with grace and determination.

With things running smoothly in the store we are now back to operating in a more normal and productive manner. At our meetings we work to evaluate our store manager’s performance, discuss our goals for the store, strategize and appoint our officers to the Board. We had our first meeting as a new board on Monday, Dec. 19th. I am happy to report that you’ve elected some very skilled, innovative and efficient people. John LePouvoir will continue to lead us as Board President and I am now serving as Vice President. We will be filling the positions of Chief Financial Officer and Secretary at our January meeting. We also began the process of establishing new committees to address Community Outreach, Board Recruitment/Development, 2017 Elections and Ownership /Membership Growth.

This year we will be posting our goals with regular progress updates. We also plan to post the results of your ownership contributions. We would like to welcome all new owners and express our gratitude to those that were able to pay your memberships in full. We encourage any owners who are able to please pay into or pay off your memberships. We currently have over $150,000 in unpaid memberships and are offering any owner that pays their ownership in full or pays off any remaining balance a $20 gift card.

We hope to utilize these funds as they become available for many store operations improvements, training and staffing needs. Some of the larger projects we have in mind are updating our outdated Point of Sale system and starting construction to improve our outdoor dining area near the front entrance.

As always, please let us know if you are interested in volunteering any of your time to these projects. Your help and insights are invaluable to us and if you haven’t had the opportunity to attend a monthly Board meeting, they are open to all members. Our meetings are held on the last Monday of every month at 6 PM. Please consider attending. We love guests and appreciate your presence. Our next meeting is Monday, January 30th.

We hope to see you then and wish you all a Happy New Year!

New in 2017, CO-OP 101
Every month we will work on
Principle #5 Education, Training, and Information.

Send your friends, family, neighbors, and co-workers to the co-op to learn more about (y)our Co-op. Of course current owners can join too.

This informal event will explain what a co-op is, what membership costs cover, how co-ops are different, and how they support our local food shed. Join us if you want to learn more about the cooperative model and what it truly means to be a coop! 

Pssst! If you like what you hear, you can always hang out for the Board Meeting at 6pm
Per Principle #7 "Concern for Community",
PFC is proud to announce a series of quarterly community dinners. 

Join us for a soup dinner while we connect with other co-op owners about (y)our co-op! Meet like-minded people, connect, and get involved in local activism with your new co-op friends! This event is limited to co-op owners only please and is free of charge. Our community room has limited seating, please RSVP thoughtfully.

Inspired by Project MANA, who hosts dinners to raise money for local non-profits that support access to healthful food. The co-op can support efforts like this for El Dorado County. We're committed to creating an outlet for community activism.

Dinners will be Wednesdays from 5pm - 7pm
February 15 
May 24
August 23

Space is limited, please RSVP to
We love to support local organizations. 
Please review our new Community Outreach Program
(Google document)
Current Ends Statement
As a result of all of our hard work, we will have:
1. A friendly retail store that satisfies customers
2. A strong and healthy economy
3. A thriving and profitable cooperatively owned business
4. Sustainable practices.

Please join us at our next Board Meeting (January 30 at 6pm) to discuss new ends statement options.

What is an Ends Statement?!
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” 
― Margaret Mead
Copyright © *|2017|* *|PFC|*, All rights reserved.

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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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