PFC Newsletter February 2017
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Report from the Board
by Robynn Paxton Katz

We have had a very positive and productive beginning of 2017 at (y)our Placerville Food Coop! Our sales volume has seen steady growth with some of our highest sales to date occurring in December. Management and staff are consistently providing excellent work. Management is coordinating many staff training opportunities locally at the Sacramento Natural Foods Co-op as well as visits from management of successful coops outside the area.
The Coop is making great efforts to work within the community by meeting with local farmers and other important groups. As a result the Coop is now working more closely and effectively with these farmers and the produce department has never looked better. It is full of beautiful seasonal fruits and vegetables from our beloved local farms and helpful knowledgeable staff to answer your questions.
With all this excellent momentum we are very excited to announce that Regina Grosby has accepted a promotion to be our General Manager! The Board recognizes that you, our customers, have watched your store go through a number of staffing changes during the past few years. We appreciate your continued dedication to the Coop during these challenging times. Our goal has always been for the Coop to be a place where people in our community want to shop, work and spend time. We look forward to continuing this trend of positive growth and we welcome your interactions and feedback with Regina as your new General Manager.
Look for us on Friday, February 10th from 11-2. Weather permitting we will be out front connecting with shoppers about the benefits of ownership and encouraging owners to pay down any membership balances.
Please note, our monthly meeting days have changed to the 3rd Tuesday evening of every month. We hope to see you at our next meeting on Tuesday, February 21st at 6 PM!

All our best,
Your Placerville Food Coop Board

Thank you to our Board of Directors,  I  am honored to accept the position as General Manager.  I would like to thank our wonderful staff, our board, and several supportive co-ops including Briarpatch Co-op, Sacramento Co-op, Isla Vista Food Co-op, and Great Basin.  Principle #6, Cooperation Among Cooperatives, is an amazing thing!  

Sales are increasing steadily (up 8.55% from December 2015 to December 2016), customers are buying more, and our customers are buying more in our grocery and perishable departments than ever before! 

We have lowered the prices on a large percentage of our store. We have brought in hundreds of new items in an effort to reach all of our customer base.

Our deli has several new offering for customers looking for gluten-free, vegan, and paleo options. We're offering more non-plastic packaging, check out our fresh juice in glass bottles! 

We're also working on our ends statement, as a way to clearly communicate our values and philosophies to the community. 

I have been at the co-op since it was Noahs' Ark. I know a lot of customers, in other words, I get *a lot* of feedback. In response to customer feedback we have implemented two new offerings: 
  1. Credit when you bring in your own cup for coffee/tea/kombucha/juice
  2. Glass jar bottle deposits for juice in our deli
Thank you for your support and as always, please contact me with your questions, comments, and suggestions.  
Thank you,
Regina Grosby
General Manager, PFC
Our first Community Social Dinner Club. Join co-op folks while we eat, talk and collaborate on community events and activism!

Wednesday February 15 at 5pm.

Free to co-op owners!
The average grocery item travels 1,500 miles to get on our shelves! We define local as within 100 miles of our store. Help us support local & regional businesses:

Grocery & Wellness
Abbodanza Essential Oils, Plymouth
Bath Bomb Fizzle, El Dorado HIlls
Bread Srsly, San Francisco
Sjaak's Vegan Chocolates, Petaluma
Rise & Shine Bagels, Cameron Park
Rubicon Brewing, Sacramento
Zeal Kombucha, Rancho Cordova
Full Moon Farm, Placerville
River Dog Farm, Capay Valley
Sunset Ridge Farms, Newcastle
Take a look at what our 100-mile radius looks like!
Why Does Locally Grown Food Matter?
by Craig Thomas
Where our food comes from and how our food is grown, processed, moved, stored and even cooked have become big topics in California and around the country—and for good reason. With increasing concerns about global warming and increasing CO2 levels in our atmosphere and food supply contamination and cancer rate increases it makes sense to think and act in ways that protect our families, and support movements that will lead to improved personal and environmental health. We have power in our choices and our voices.

Why Local?

There is no logical reason why the bulk of our food can’t be grown locally.  Fresh and Local is a powerful food movement that has broad ramifications for our culture, our planet and our health.  When we grow, and consume food from remote locations and truck (fly or railroad) it to regional distribution points, then ship it to local supermarkets then to your home, that food comes with direct and indirect costs, the price you pay for planting, cultivation, handling, packaging and movement to market. There is also the concern about the lives of the people doing the work. While there are similar categories for local food production, location and scale matter in many ways that are now a standard part of the farm-to-fork conversation in California. While cost is on every shoppers mind, creating a “moralized” market where economic activities are combined with social values like fresh, local and organic is part of the choice alternatives Placerville Food Co-op seeks to provide.  

Buying Local benefits include:
  • The desire for food of superior quality—freshness, flavor, ripeness, and extended shelf life;
  • Understanding food safety issues and learning about farming practices directly from the grower, including visiting the farm;
  • Support for small business in the local community;
  • Preserving farmland and open space while supporting sustainable economic activity; 
  • Access to unique and heirloom varieties;
  • The ability to buy products that don’t survive long-distance shipping;
  • Depending on several factors such as the farming system, the possibility of a lower carbon footprint and CO2 emissions from production through consumption. 
  • Natural food stores and local farmer’s markets have the highest level of consumer trustworthiness (USDA 2014) 
At the PFC, during peak local production, it is very likely that you and your family will be eating local produce that is harvested, washed, packaged, transported, placed on the produce display shelf, purchased, cooked and eaten in one eight-hour period. You can’t beat that for local benefit!

Craig Thomas, PFC Board Member
Owner, Seven Grandfathers Farm
N E W  W E B S I T E
Check out the new PFC website. A few nifty features:
Years ago, we had kombucha on tap. Well, it's back!

Vanilla Pine from locally-made Zeal Kombucha &
Raspberry-Pomegranate from Bucha Live

In our deli, 12oz, 16oz, or fill your growler!
Friday, February 10 is Owner Discount Day
Free samples from Kale Power. Organic kale smoothies, made in Sacramento!
Get your knives sharpened while you shop w/ Super Sharp.
Join us for an informal session Tuesday, February 21 at 5 pm in our Community Room.
If you like what you hear you can stick around for our Board Meeting at 6pm!
Marshall Medical
Affair of the Heart
FREE Tuesday February 21 4-7 pm
“If it came from a plant, eat it;
if it was made in a plant, don't. ” 

― Michael Pollan
Copyright © *|2017|* *|PFC|*, All rights reserved.

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Placerville Food Co-op · 535 Placerville Dr. · Placerville, California 95667 · USA

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