What To Do And What Not To Do During Media Interviews
regulalry conducts media interview group training as well as one-on-one executive media interview coaching. Here are our top 10 tips for what to do and what not to do during media interviews.
What To Do
1) Be clear, concise, and truthful
2) Listen carefully and speak to your target audiences
3) Stick to the facts and your area of expertise
4) Take a moment to think before you answer
5) Assume that everything is "on the record"
6) Use soundbites and easy-to-understand language
7) Insert your key messages repeatedly during the interview
8) Maintain eye contact and use vocal variety and gestures
9) Say if you are unable to answer and explain why
10) Remain positive and professional at all times
What Not To Do
1) Guess, lie, or speculate
2) Say "no comment"
3) Share confidential information
4) Repeat negative information
5) Introduce new subjects or issues
6) Use acronyms or jargon
7) Come across as bored or uninformed
8) Forget on whose behalf you speak
9) Place blame, get upset or angry
10) Play favorites with reporters
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