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TradeShowTips Online #251
June 2020

In This Issue

What's New

Did you miss last month's Virtual Event Trailblazers Summit? No worries – replays are available for a few more days! (Details below.)

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As trade shows in some parts of the world slowly – and cautiously – restart, it's still anyone's guess when things will be back to a full schedule. But when your next show rolls around will your exhibit be ready? Learn what you need to do now to be prepared in this month's feature article. Then please come share your perspective during our Virtual Lunch today (see links below) – we'd love to have you in that community.

Because this monthly newsletter is in tandem with my blog/podcast, we have an abbreviated version of the article here, but you can simply click the link to continue reading on Trade Show Insights – or listen instead. While you're there, check out the other articles, podcasts and features. I encourage you to bookmark TradeShowInsights.com or add it to your favorite RSS feed reader.

 
Thanks for being a loyal reader! ~ Marlys

Adapting Exhibits for the (Near) Future

Click here to listen to the podcast!

While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t look like what we’re used to.

You’ve likely seen endless conversations and updates on how the show floor layout and logistics will change – in fact, we’ve covered that topic quite a bit on our weekly Virtual Lunches in the Exhibit Marketers Café.

But what about the actual exhibits themselves?

There will likely be mandates on how many people can be in a booth at any given time, as well as how those people are allowed to interact. And while we don’t want to become too de-personalized, there are ways to adapt.

There will be fewer attendees on the show floor, but now you’ll also be incorporating a virtual audience. Don’t be so concerned about the number of face-to-face attendees – it will definitely be a higher quality audience. Those who choose to attend in person will no longer be tire-kickers. And now in addition you’ll have a whole new group of people attending in the virtual environment.

So how can you embrace the changes and move forward to implement them to your advantage?
 

Exhibit Design

 
  • Graphics are going to be even more important. You’ll definitely need large, bold graphics that capture attention from the aisle and clearly communicate who you are, what you do, and why attendees should stop and talk with you. They’re definitely not going to enter any booth that doesn’t command their attention.
  • Create a guided path for attendees to follow. Use floor signage to self-guide people through the booth. Or you could provide staff-guided tours if you have a larger island booth. I’ve seen this done well in the past, and it may become even more popular because it prevents crowds from clustering at various points within the space. There’s even the option of having a self-guided tour via an app on the attendee’s own device.
  • Allow for more open space in your booth. Exhibitors always have a tendency to ...
To read or listen to the rest of the elements to consider, click over to the Trade Show Insights blog/podcast!

Marlys

© 2020 Marlys K. Arnold


Want to reprint this article in your ezine, blog or website?
You may, as long as you reprint it as a whole, and you include this complete paragraph along with it:

With experience as both an exhibitor and show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. She consults with and trains both exhibitors and show managers from across the country, and is the author of Exhibit Design That Works and Build a Better Trade Show Image, host of the Trade Show Insights blog/podcast, creator of the ExhibitorEd Success System, and founder of the Exhibit Marketers Café and Exhibit Marketers Academy online learning community. She can be contacted via her website, www.exhibitmarketerscafe.com.

Weekly Insights: Trade Shows & Events Drive the Economy

Weekly Insights: Q1 Results from CEIR Come as No Surprise

Weekly Insights: Exhibitions Day 2020 Recap

Check out even more news, tips and tools to expand your knowledge of exhibiting on the Trade Show Insights blog/podcast!

Virtual Event Trailblazers Summit - Replays

Wondering how to take your event virtual?

Want to hear what some events have already done to reinvent?

During the Virtual Event Trailblazers Summit, we heard the amazing stories of how these groups transitioned to the virtual world (some in only a matter of days!):
  • MODEX 365
  • Coverings Connected
  • Personifest
  • United Fresh LIVE!
  • Arizona Dental Association
In case you missed the Summit, the replays are still available through the end of this month. Simply click the red button below and you'll be taken to the registration page.
Learn more & register to watch the replays

Join us for Virtual Lunch in the Exhibit Marketers Café!

Even if your favorite restaurant may be closed, the Exhibit Marketers Café is open! I want to give my friends in the trade show and events world a place to come together so we can find ways to thrive during this change.

To provide that sense of community during recent months, I’ve been hosting Virtual Lunch in the Exhibit Marketers Café every Tuesday at Noon CT. We have fun and share tips and resources with each other, as well as providing some encouragement and accountability.

Today, we'll talk about how to develop a broader perspective. We'll even have a guest joining us from Italy to share what's happening in Europe! You can join the conversation live on either Facebook or YouTube. (You may also send your thoughts ahead of time by simply replying to this e-mail.)

There’s no charge to join our Virtual Lunch, and you don’t need any special software. Be sure to set a bookmark and put a reminder in your calendar. And if you can’t join us live, the archives are available as well.

If you enjoyed today's issue, you'll love all the resources and tools Marlys has available. You can connect with her at www.exhibitmarketerscafe.com or www.tradeshowinsights.com.
Copyright © 2020 ImageSpecialist, All rights reserved.


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