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Wednesday, November 20, 2019

Welcome to the Jing Daily WeChat Edition

Dear WeChaters, 
This week is all about collaborations, from the winning collaboration between the Power Station of Art and the Fondation Cartier pour l’art contemporain and their Jean Nouvel solo exhibition in China to Burberry’s collaboration with Tencent to create a “social retail” store in Shenzhen, China. From there, we head to Paris and the quintessential Parisiancabaret show, Le Lido, and explore their new WeChat Mini Program. Enjoy! 


—What's New—

The latest WeChat news gathered from top sources

This past Thursday, the British luxury brand Burberry said it has joined forces with China's Tencent for a new digital marketing and sales push to tap China's increasingly social media savvy shoppers. Burberry said it will open a so-called “social retail” store in China’s technology hub, Shenzhen, powered by Tencent technology in the first half of next year that will blend retail and social media to create digital and physical spaces aimed at attracting new customers.
Read More 

The DFS Group has become the first international retailer to activate WeChat facial recognition payment outside mainland China. Authorized by the government of Macau, the DFS Group has trialed 10 WeChat facial recognition devices at T Galleria DFS. With the facial payment technology, DFS and WeChat aim to enhance their customers’ experience by doing away with QR codes. WeChat facial recognition payment, however, is only available to customers with a valid Chinese form of identification.
Read More

 what's new? everything 
On the principle of “connecting everything,” Tencent continues to explore a range of diverse, integrated social entertainment offerings that look towards the future. Building upon high-quality content and driven by technological innovations, Tencent continues to explore the next generation of social and content integration through cross-screen, multi-platform and multi-format models. 
Read More 

—The Campaign—

Recent noteworthy campaigns & case studies on WeChat Wiki

Jean Nouvel IN CHINA  
From November 7, 2019 to March 2020, the Power Station of Art, China’s first state-run contemporary art museum, in collaboration with the Fondation Cartier pour l’art contemporain, is hosting the first solo exhibition in China of Jean Nouvel, the French architect and Pritzker Architecture Prize winner and Venice Architecture Biennale Golden Lion Award recipient.  
— The exhibition debuted a three-and-a-half-hour film produced by Nouvel.
— The exhibition also includes six works of art based on his architecture, allowing visitors to immerse themselves in what inspired Nouvel’s design practice, thus entering his thoughts and emotions.
— The ticket price is an affordable 80RMB and includes both the Jean Nouvel' and Gordon Matta-Clark exhibition. 
Interest in the exhibition has been high so far, with 19 thousand visitors the first week.  
Our Take
The collaboration between the PSA and the Cartier Fondation Cartier pour l’art contemporain continues to offer Chinese cultural audiences impressive exhibitions and exclusive art from a variety of global artists, which helps bridge the gap between East and West. Well done. 
Read More in Chinese 

 le lido goes wechat 
Le Lido, the live cabaret show, is a quintessential Parisian experience and while on-stage the troupe of singers and dancers lean heavily into the romance of the late 1800s, off-stage the company is taking an altogether 21st century approach. Its most recent move is the launch of a WeChat Mini Program, which will allow Chinese visitors to the French capital to buy tickets digitally and in RMB.
—The Lido WeChat official account allows visitors a quick and seamless approach to booking online.
—  There are 5 show packages for the performance and dinners to choose from. 
—  The Mini Program also includes traffic updates to the venue as well as extra information on the Lido.
Read more

Have a WeChat campaign you want us to feature? 
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—Deep Dive—

Must-read, in-depth guides, tutorials & reports

 WECHAT loyalty journey 
Splio, the loyalty marketing platform, created a 9 weeks narrative via an inviting comic to describe a WeChat Loyalty Journey around Double 11. The story begins when the main character, Gracie, wants to buy a new lipstick for the winter. 
Read More 

—System Update—

Stay on top of WeChat's evolution

System Update provided by Michele Mascolo, Marketing Manager at IT Consultis.

 getting faster 
WeChat Search results can now provide better results in fewer steps. A few Android and iOS users reported a change in how they see search results after they type keywords in the search bar: WeChat Search (搜一搜) results now rank first above other types of results. According to official sources, these results will be triggered by specific keywords such weather, flight codes, official accounts, Mini Program, and more. WeChat Search will get these results automatically and display them at the top of the result bar with the goal of providing a better, more convenient experience to users.

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Want to see what you have missed? Read more from the archive issues we have published.
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