After what might have just been the busiest week for luxury and the metaverse to date, Jing Meta brings you the second-installment of our new twice-weekly lowdown on what’s bursting onto the digital scene. This issue, we speak to Lui Larocheski from VALACLAVA, Web3’s rising next-gen apparel label on why gaming platforms have proven a popular point of call for luxury brands worldwide, as well as rounding up our the drops of the week and the latest news on the Jing Meta radar.

China also welcomes its newest digital collectibles platform, Mint Town, to its Chinaverse market this week after a challenging few months of navigating the online space, heralding promising signs for the future of the mainland’s meta-market. Could this mark the beginning of a new era for the country’s virtual expansion? 

As always, please keep sending your launches, projects, and exciting new developments to
Thanks for reading! 

- Bethanie Ryder, Metaverse Editor

The virtual sneaker company turned digital fashion powerhouse has announced its latest partnership, with none other than luxury luggage group Rimowa. 

RTFKT is Partnering With Rimowa. What Can We Expect From The Collab? 

What Happened: Yesterday, the news dropped that RTFKT Studios would be collaborating with luggage tycoon Rimowa, on an upcoming launch. Since the announcement flooded social channels, both brands have been teasing the collab via imagery and a series of cryptic tweets, such as “You’re coming from so far away. I hope you packed some food.” The project seems to be taking a futuristic, intergalactic aesthetic, featuring galaxies, spaceships and ‘side-quests’ for onlookers to participate in. Describing the project as ‘the next frontier’ , what exactly the partnership will entail is yet to be disclosed, but the news remains just as exciting nonetheless. 

The Verdict: Following its Nike-acquisition, RTFKT has continued to merge the boundaries between the online and offline spaces through innovative and forward-thinking concepts, such as its recent teaming up with fragrance label Byredo on a series of digitally customized scents. Moving into spaces away from the typical luxury names and instead partnering with brands like Byredo and Rimowa  demonstrates RTFKT’s ambitions to bring Web3 to unexplored sectors — in this case, the fragrance and luggage markets. It’s also refreshing to see a luxury brand like Rimowa opt for a different approach to onboarding itself onto the metaverse, rather than choosing the safe route through digital twins in platforms such as Roblox — a strategy that many have seemingly jumped on to over the past year.

If RTFKT and Rimowa’s previous collaborations are anything to go by, it seems that both the luxury and Web3 community are in for an unexpected treat.

Jing Meta's top Web3 digital fashion drops to add to your calendar.
Please send your NFT launches and news to:
The brands making their name known in the Web3 space this week.


  • Lacoste has released 11,212 more token crocodiles, titled "The Emerge NFT" as part of its digital "Undw3" concept. While this isn't the brand's initial entry into the Web3 space, having earlier collaborated with Minecraft, it is the first time the label has dropped a solo virtual project, which kicked off with a successful NFT drop in June this year. PFP’s have become the face of Web3 over the course of its evolution, and have become a somewhat emblem of digital communities in the metaverse. Lacoste opting to release a PFP-focused project demonstrates that the label understands that community is at the core of success in Web3.
  • The gaming platform - who's key demographic is predominantly 9 to 12 year olds - has become a pillar for luxury fashion brands entering Web3. However, last week Roblox, Discord, Snapchat, and Meta were named in a lawsuit alleging that the channels were a gateway for multiple adults to abuse a minor. The conversation surrounding security precautions is ever-present in Web3. As fashion looks to market its products to younger generations, it is essential that they can educate themselves, and their consumers, on how best to navigate these new waters — and the growing pains that come with it.
  • Philipp Plein has partnered with eyewear group De Rigo on his latest digital project. The new luxury lifestyle concept features a phygital eyewear design, named the “Crypto King$ Limited Edition”. The collection was presented as a world exclusive at Parisian trade fair SILMO, as well as during a special boutique event situated in Avenue George V in Paris. A pioneer in the virtual space, Plein is once again re-affirming his status as one of the leading players in the luxury fashion metaverse space.

CoinGecko’s new report reveals that the luxury and apparel industry is marching to the beat of its own drum when it comes to NFT drops. Should brands hesitant to explore the virtual terrains reconsider?
Read the full story on Jing Daily here.
This week, Jing Meta speaks to Lui Larocheski, Lead Architect at next-gen premium apparel brand VALACLAVA, about the brands upcoming collaboration with Call of Duty® on in-game digital garments, the importance of collectibles over consumption, and how and why scarcity models are the future of sustainable fashion. 

Let’s start with your community, who mostly makes up the demographic of your consumer base?

It started with a lot of blockchain and NFT enthusiasts, because they were really hyped about a brand that was linking tokens with physical garments. Then, we attracted a lot of the tech-savvy, streetwear crowd as the blockchain enthusiasts faded away because we started to focus a lot less on NFTs. When we announced our upcoming drop with Call of Duty, we saw an increase in audience from the gaming community, so now we have a balanced mix of streetwear enthusiasts and gamers.

Why did you decide to start positioning the brand more towards the gaming sector?

From the beginning, we always said we were going to be a brand that sat at the intersection of fashion and gaming because our team was full of passionate gamers. But we all noticed that the clothing in the gaming industry was very merchandise-focused and was full of cheap garments that aren’t really stylish or high-end. We also have the product development to create in-game wearables and garments, meaning we’re able to see how a piece would look on a character in a game, as well as how it would look in real life.

A lot of brands with models similar to VALACLAVA are moving into the space. How are you trying to differentiate your label from the rest?

First is the quality of our designs. Most Web3 labels create basic and easy to produce types of garments, like hoodies and T-shirts. Ours have a very high level of complexity, because we offer so many options of prints and embroidery elements for clients to customize. We created it so that people can really make the garment their own and aren’t just buying something that’s pushed onto them. The blockchain technology is a plus that adds value because, above all, we are a fashion apparel brand that is using the latest innovation technologies. We also produce everything sustainably and ethically in Portugal. Our model for production is also on demand, meaning that we don't we don't have stock. 

Is that why you chose to incorporate a scarcity model into your production?

Yes. Our goal isn’t to sell a lot of products, because we don’t want to add to the overproduction of the industry even more. Even though the garments are limited, we can have a huge variety because each client will customize it and make it their own. Also, thanks to the technology we use, the information that proves that scarcity is stored on the physical garment to demonstrate ownership and authenticity. We want to make more sustainable, less limited runs, while providing an increase in value over time.
The physical runway may have made a full comeback, but the appeal of the metaverse turned this season’s fashion calendar into one of the most tech-forward yet.

Read the full story on Jing Daily here.

Jing Meta explores its favourite digital collectible from the Chinaverse this week.

Will China's Latest Digital Collectibles Platform Be The One To Leverage The Country's Virtual Economy?

Finally, while not necessarily a singular digital collectible release, a metaverse platform called Mint Town 名堂 has recently been unveiled in China. Mint Town is set to drop 5,000 digital collectibles priced at $69.5 (499 RMB) each as part of its inaugural launch, with the channel stating that it is seeking to build a metaverse community that integrates collectibles, entertainment, and socializing. Only earlier this year did Tencent’s Magic Core collectibles platform close after challenges surfaced due to the mainland’s restrictions. Will the latest channel survive China’s turbulent Web3 market that it just can’t seem to break away from?

All social listening data is sourced from social listening tool Digimind.
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