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Wednesday, November 6, 2019

Welcome to the Jing Daily WeChat Edition

Dear WeChaters, 
This week we explore the winning Farfetch & Mr. Bags new collaboration and Roth’s new Mini Program. From there, we check out the latest WeChat news, including the vast success of WeChat Mini Programs and the introduction of WeChat Pay in Malaysia and Cambodia. Enjoy! 


—What's New—

The latest WeChat news gathered from top sources


Cashless payment solution provider GHL Systems Bhd said it has enabled WeChat Pay’s e-wallet acceptance at selected merchants across its network of payment touch points in Malaysia and Cambodia. Concurrently, GHL will enable the acceptance of a domestic ringgit-based WeChat Pay MY acceptance at selected merchants in Malaysia, which is enabled for Malaysian users and a Renminbi WeChat Pay payment option for internet transactions in Cambodia. The move enables WeChat Pay to provide a seamless user experience for its users when conducting cross-border transactions in these countries be it as tourists, students, or business travelers.
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DFS Group has become the first international retailer to activate WeChat facial recognition payment outside mainland China. Authorized by the government of Macau, the DFS Group has trialed 10 WeChat facial recognition devices at T Galleria DFS. With the facial payment technology, DFS and WeChat aim to enhance their customers’ experience by doing away with QR codes. WeChat facial recognition payment, however, is only available to customers with a valid Chinese form of identification.
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 max success 
GlobuyX targets Chinese outbound tourists across sales channels, airports, and retailers and is an extension of Extra-Aile Media’s original Globuy WeChat account. The platform offers price and currency exchange comparisons, store and brand promotional activity, and shopping lists. For retailer partners, it offers discount coupons related to particular destinations and stores. The WeChat Mini Program GlobuyX has registered more than CNY100 million (US$14 million) in transaction value since its first pre-order in May 2018 (to 15 September 2019).
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—The Campaign—

Recent noteworthy campaigns & case studies on WeChat Wiki

Rothy’s launches a new Mini Program  
This past February, Rothy’s, a direct-to-consumer shoe company, launched an innovative WeChat Mini Program as part of its China market entry strategy, leveraging WeChat’s large user base and unique augmented reality technology to better engage customers. 
— Rothy’s provides a 50 RMB coupon for new users on its WeChat Mini Program store.
— Rothy’s Mini Program uses special augmented reality technology to let customers personalize their own shoes. There are six basic models, each with six different colors to pick and choose from. 
— If you share your shoe design with your friends and make a purchase, you are also entitled to a 100 RMB discount. The WeChat Pay function makes it easy to make and track purchases. 
— Rothy’s appointment function also enables customers to make an offline appointment at its flagship store in Shanghai.
Our Take
— Rothy’s did a good job of offering multiple engagement possibilities to customers through WeChat. It’s Mini Programuses its WeChat Official Account content platform to push content and notify customers of new updates. Its coupon system incentivizes new users to try out its Mini Program, which is a good way to lure potential customers to make a purchase. 
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Farfetch & Mr. Bags new collaboration
Mr. Bags is the go-to expert when it comes to finding the hottest accessories of the season. However, social listening revealed that oftentimes when he mentions lesser-known brands or limited-edition bags, fans get frustrated as many of the products aren’t always readily available in China. To solve this, Mr. Bags teamed up with Farfetch to create a custom E-Commerce Mini Program called “包先生with Farfetch.” The Mini Program is linked to Mr. Bags’ Official Account, which allows his followers to link directly to the co-branded Farfetch Mini Program to purchase the featured products from Farfetch without exiting Mr. Bags’ WeChat. The shop’s inventory is updated every Tuesday morning to reflect new content and provides a safe and trustworthy channel for consumers to purchase the season’s must-have bags.
Key Results: 
— +150K WeChat Impressions 
— +250 bags sold out in the first hour
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Have a WeChat campaign you want us to feature? 
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—Deep Dive—

Must-read, in-depth guides, tutorials & reports

 double 11 
China Marketing Weekly: KOCs and subsequent analysis for 11.11
评价达人(PJdaren) conducted a survey of 6,500 female key opinion consumers (KOCs) on their shopping plans for 11.11, also referred to as Singles’ Day. The goal was to help brands and retailers better understand how Chinese women plan to shop on 11.11 — their preferences, propensity to spend, and factors influencing their brand choice. 
Read more

—Video of the Week—

 Alibaba double 11 $30.8 billion 
Growth may have slowed, but sales on Alibaba's Singles' Day shopping extravaganza still smashed last year's record, hitting $30.7 billion. Mainland Chinese shoppers still dominate the event, but with competition heating up, e-commerce platforms are increasingly looking to markets elsewhere to increase growth. 
Click here to watch the video 

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