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Wednesday, December 4, 2019

Welcome to the Jing Daily WeChat Edition

Dear WeChaters, 
This week we explore Christie’s new WeChat Mini Program, which allows users an all-access pass to their global auctions, results, and so much more. From there, we report on an online scam that was raided with nearly 700 Chinese nationals being detained in Malaysia. And finally, we marvel at the vast amount of daily active users on WeChat Mini Programs, which currently exceeds 300 million. Enjoy! 


—What's New—

The latest WeChat news gathered from top sources

 gucci x tencent 
The Italian luxury brand Gucci announced a strategic cooperation agreement with Tencent to leverage the Chinese tech giant’s access to abundant data and explore the field of smart retail. The first initiative of the new partnership is the “Gucci Inspiration Map” short film released on Tencent Video featuring a cast of several popular Chinese KOLs.  
Read more

Alibaba Group Holding received about 200,000 applications from investors in the retail portion of its mega stock offering in Hong Kong, including one whopping bid for HK$1.1 billion (US$140 million) worth of shares, according to sources who are familiar with the deal. The size of the applications for the e-commerce giant’s stock ranks among the highest in the city’s retail offerings, according to exchange data. 
Read more

Goldman Sachs-backed Symphony Communication Services LLC recently partnered with WeChat parent Tencent Holdings Ltd. to integrate the two messaging platforms for Symphony's 450,000 banking and financial services users. Symphony is prioritizing bringing WhatsApp on to its platform following the successful integration of Tencent's WeChat.
Read More 

—The Campaign—

Recent noteworthy campaigns & case studies on WeChat Wiki

During the Hong Kong Autumn Festival (Nov 21-27), Christie’s was the first auction house to launch a WeChat Mini Program, giving their WeChat followers access to their global auctions and results, across all art categories. Multiple features allow users to search and browse art various art pieces to bid on and share in Chinese. 
— Availability of all auction lots, some 1.1 million in total, for both physical and online auctions.  
— Easy access to editorial content, with continued curation of stories for the Chinese market.
— Condition reports can be requested through the Mini Program.
— Buyer’s premium calculator to calculate final price including fees.
— Chatbot to easily contact the Christie’s team within the Mini Program to request a bid account, reach to Customer & After-sales service, request for value estimate and register for art education courses.
The high level of engagement during the sales shown that the Christie’s MP was a long-expected application. More than 50,000 lots were viewed and +1000 registrations during a single week of auctions, successfully paving the way for more features to come.
Scan the code in the photo to get more info

 chengdu - expat 
— The Chengdu-Expat+ Mini-Program contains 5000+ articles, 1000+ locations, events, job listings, and more.
—At the bottom of the main home page, sections include, Forum, Restaurants, Nightlife, Coffee & Tea, Travel and My Searches.
—In the Search Bar, you can search for anything in the Mini Program and you will be directed to the correct page.
Our Take: 
The Mini Program has been a great success! It provides you with up-to-date news, locations, and events happening in and around Chengdu in an inviting and easy to navigate way. 
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Have a WeChat campaign you want us to feature? 
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—Deep Dive—

Must-read, in-depth guides, tutorials & reports

 300 million 
Daily active users for WeChat Mini Programs exceeds 300 million
Managing WeChat groups can be a hectic and time-consuming job, but there are useful tools that help you to automate the process. These platforms are like Mailchimp and HubSpot for email marketing. Here we picked one of the most widely used chatbot tools to take a deeper look.
Click here to find more details

—System Update—

Stay on top of WeChat's evolution

System Update provided by Michele Mascolo, Marketing Manager at IT Consultis.

 further reading 
feature  WeChat is adding a new feature, a “related-articles” feature, that can show related articles at the end of posts. This new feature, currently being tested only on posts published by specific accounts, is made up of two main areas: one main article being shown at the bottom of the article after the comments section, and one more button, which leads to a few more related articles.While the “related articles” feature will help readers learn more about topics, boost article readership, and even promote content creators to focus more on WeChat SEO, in its current form it may bring little to no benefit to both users, as well as account owners, due to its inconvenient location at the bottom of an article, and to the fact that only one article is displayed. 

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Want to see what you have missed? Read more from the archive issues we have published.
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