70% Proof - April 2014
Welcome to the April edition of 70% Proof – the e-zine from our equality partners at the Women’s Sport & Fitness Foundation (WSFF), Sporting Equals, the English Federation of Disability Sport (EFDS) and national partner, StreetGames. Together, these charities offer unique and valuable insight and expertise into around 70% of your market - disabled people, women, people from black and ethnic minorities, and young people living in disadvantaged communities.

Here is the latest news about their up and coming work and how it might help you ensure that your sporting opportunities really are open to all.

Nick Bitel 
Sport England 

Fit 4 Women

Access for all: Inclusive Communications

The English Federation of Disability Sport (EFDS) has produced a guide to inclusive communications. Written in partnership with Big Voice Communications, it supports providers to reach a wider audience, including more disabled people.

The guide aims to address the communication barriers that many people experience in sport and physical activity, which also stop disabled people from accessing some opportunities. 

Find out more about the report here

The Inactivity Time Bomb: a StreetGames / Cebr Report

‘The Inactivity Time Bomb’ is a new report published by national sports charity, StreetGames and the Centre for Economics and Business Research (Cebr). It is the first study to quantify the economic and social costs associated with physical inactivity among young people in the UK. 

Find out more about the report here

#SayYes to Success with WSFF

WSFF's cutting edge new research report sets out our case for greater commercial investment in and media coverage of women’s sport. 'Women’s Sport: Say Yes to Success' shows that despite some positive developments in a handful of sports, the shocking facts are that women’s sport still accounts for a pitiful 0.4% of the commercial investment going into all sports and for only 7% of total sports coverage in the media.

#SayYes to Success and pledge your support for women's sport here
Sporting Equals

First UK Conference to engage people from BME communities in sport - A great success

Sporting Equals conference, the first of its kind in the UK was a great success.  New relationships were made between NGBs and BME organisations.  Partnership opportunities identified and a number of challenges and possible solutions proposed.
Key themes emerging from this practitioner conference included more diversity on boards and workforces, greater cross partnership working and joint collaboration between the health and sport sector to improve health outcomes for BME communities.
More information is available here

WSFF National Governing Body Forums 

Every year, WSFF runs three forums for national governing bodies of sport (NGBs) with a specific focus on women and girls. Each forum has a unique theme and provides the perfect opportunity for us to share key areas of our work with organisations delivering sport on a national level. 

More information about the events are available here 

Sporting Equals: Date for your Diaries

Sporting Equals will be running a sports zone at the Vaisakhi Festival, Trafalgar Square, London - Sunday 4th May

More information about the event is available here 

The Women's Sport Network 

Join us for the next Women’s Sport Network event on the 29th April which focuses on ‘The Path to Politics’. We are thrilled to be joined by two genuinely inspirational speakers in the fields of sport, technology and politics - Baroness Martha Lane Fox and Baroness Tanni Grey-Thompson. 

More information about the event is available here

Notice: Sporting Equals have moved offices

Our new premises are situated right next door to Birmingham International train station; 
Sporting Equals, Building 300, Trinity Park, Bickenhill Lane, Birmingham International Airport, B37 7ES