This is the weekly newsletter from Loaf in Stirchley, keeping you abreast of our bakery and, once we can re-open it, our cookery school.

This week we have a special feature on The Active Wellbeing Society, a Birmingham co-op which transformed into a city-wide food bank co-ordinator. It’s a fascinating story and we were keen to know more about how it happened and what their plans are for the future.

But first, if you would like to pre-order your bread and pastries for the coming week, our website is now open.

Pre-order your bread

We have plenty of bread and pastries on the shelves too, with lunches served from noon on weekdays. Scroll down for this week’s lunch menu.

Our opening hours are:
Wednesday: 12-4
Thusday: 12-6
Friday: 12-4
Saturday: 9-1

How TAWS brought Brum Together

Since the pandemic started, Loaf has been baking for food banks. Some, such as the Trussell Trust food bank network, have been operating throughout the age of austerity. Others have sprung up to address a newly urgent need.

Prior to the pandemic The Active Wellbeing Society (TAWS) had little to do with food banks. They’re a co-operative funded by Sport England and Birmingham City Council, working in areas of high deprivation to tackle inequality and promote community wellbeing. With many of their programmes shut down or limited to phone and internet services, they revisited their values to see what they could best do.

As often happens in an emergency, there was a strong desire to help. At Loaf we briefly considered establishing a Stirchley food bank before realising we were better positioned to supply those who actually knew how to run one. We also fielded countless offers of help from individuals keen to give their newfound free time and maybe salve the sense of helplessness that was rampant last spring.

TAWS’ immediate response was to set up a WhatsApp group of their peers and make everyone an admin so they could add more people. With the support of a city council stretched to its limits and fuelled by a sense of “if not us, who?”, a plan started to emerge.

Under the banner BrumTogether, a food distribution hub was established at Ladywood Community Centre which it rapidly outgrew, moving to and filling the cavernous Aston University Students Union building. Meals were prepared at the Aston Villa ground kitchens with ingredients sourced from supermarket surpluses. Food parcels were collected in bulk by small-scale community organisations which knew where they needed and these were then distributed by a vast army of volunteers.

Alongside the immediate need for food, other important services were provided. TAWS set up a befriending service for those experiencing isolation and loneliness, and used their contacts with GPs to identify people in need of help.

The skills and resources were out there. All that was needed was co-ordination, which TAWS were able to supply. The BrumTogether network looked like a top-down, blanket approach – it was anything but. By responding directly to needs and empowering people rather than leading, the network remained agile in an ever-changing emergency, catching people who fell through the gaps of the broad-strokes national strategies.

You can read more about what BrumTogether achieved in this end-of-year reflection.

As you might imagine, the experience of being part of BrumTogether has been transformative for TAWS, but they feel they’ve never lost sight of their mission. The means of delivery might have changed, but the core aim didn’t: meeting communities where they are and working with them to design the solutions they need.

BrumTogether is now the Birmingham Food Justice Network. Supported by TAWS with 70 active member organisations and many more waiting in the wings, it seeks to learn lessons from the pandemic to build a better future. Food parcels are a temporary approach to an emergency. They should not be normalised. What’s needed is long-term sustainability and systemic change to ensure no one in this city goes hungry. National campaigns and initiatives are good, but lasting change needs to be built from the ground up.

The network is made up of many different organisations with many different structures, but the whole thing feels like a co-operative with no one group taking control. The way TAWS have co-ordinated the network means the co-op values and principles infuse the network. It’ll be interesting to see if and how they filter through to the member organisations.

TAWS are up for Inspiring Co-op of the Year which feels very apt. They used the toolkit of the co-operative movement to build a dizzyingly vast democratic network with no leaders which was able to respond to needs at a micro-local level. If that’s not inspiring, we don’t know what is.

Vote for TAWS here!

Thanks to Beccy from TAWS for her time answering our questions. You can find out more about their work at

(If you’ve already voted for Loaf in the Worker Co-op category and the website won’t let you vote again for TAWS, try a another device or private browser window and use a different email. But don’t vote for Loaf twice – that would be cheating.)

Photos taken from this post

This is not Thursday’s focaccia sandwich as it hasn’t been made yet, but the concept is the same.

This week's sourdough pizza is aubergine, caper, rocket, mozzarella and herby breadcrumbs (V) on sale Wed to Fri.

The soup pot will be serving the following with a slice of sourdough bread:
Wed: Tarka daal curry (Ve).
Fri: Spinach and chickpea curry (Ve).

Thursday's focaccia sandwich is olive tapenade, roasted veg, tomato and watercress (Ve).

Savoury snacks include our famous sausage rolls and vegetable rolls, available all week, plus ham & cheese and pesto & cheese croissants on Thursday and Friday.

Lunches are made fresh every day for 12 noon. Our menu for the week is on the website here.

Thanks for all your continued support. See you next week!

Team Loaf: Neil, Sarah, Nancy, Val, Molly, Pete, Phil, Rach & Martha


Review us on Google

Many of our new customers come to us via Google Maps. Fresh reviews on there really help.

Leave a review →

From March through June we are collecting on behalf of RSVP. You can make a contribution with your online order or in the shop.

Find out about RSVP »

We regularly give bread to our local food bank, but they always need much more, including cash donations.

See how you can help »

Copyright © 2021 Loaf, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp