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Follow 1000watt Find us on Facebook 03/13/2012
Homesnap makes home search fun

It’s not everyday you can say you’re having fun with a real estate app.

Homesnap from Sawbuck Realty is just that however. Fun.

The idea is pretty simple. Whip out your smartphone, snap a photo of a home and the app instantly gives you as much information as it can find, including an estimated value of the property. And if you’re in any of the 13 markets where Sawbuck is a licensed broker and the home is listed for sale, you’ll also get the full MLS details.

If you have a Sawbuck account you can use the app to save the properties (and homes) you are interested in for later review.

The whole process is very intuitive and immensely satisfying.

Here’s the best part. It’s all a bit of clever trickery. Results are returned by using your location (on launch, the app asks for access to your device’s GPS). But just like any good magician does, the app distracts you with its beautiful UI and a very subtle use of animation.

The whole process feels natural. And the result is amazing. This is definitely an app people will show off to their friends.

It’s brilliant.

In its press release announcing the app, the company billed Homesnap as “Shazam for real estate” and the comparison is fitting. Just like Shazam makes music discovery seem magical, Homesnap make searching for real estate almost enchanting.

The app is missing a few things at launch, primarily an easy way to share your “snaps” with friends or family. But kudos to Sawbuck for pushing the home search paradigm forward, trying something completely different and creating an entirely new experience.

And, in any case, how they pull it off isn’t really important. It’s the fun that counts.

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