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Schaefer's new book Return on Influence is a great introduction to the world of social media influence. Called social scoring, sites like Klout, Kred and PeerIndex have sprung up, taking signals from social media sites such as twitter, facebook, linkedin, google+ and others, distilling down followers, engagement, and reach into a single metric or score. Despite all the controversy surrounding these ratings, they've made a splash on the social media scene.