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Audience Development Specialists helps artists and arts organizations build a better audience.  We are now signing new clients for our 3-Step MethodPlease contact us if you are interested in building your better audience!


Bonus Corner!

How to convert single ticket patrons into subscribers. Some suggestions:

1. Make sure you have a good database to keep track of patrons' purchase records.

2. Make note of patrons that have purchased single tickets over the course of a few years.

3. Discover the patrons that have consistantly purchased more than 2 concerts per season.

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Dear <<First Name>>,

We had a busy summer and now the leaves are starting to change colors and to fall.  I hope you had a summer of relaxation with time to contemplate for the upcoming season.  Many of you have already announced your 2012-2013 seasons, and I wish you the very best! 

In this issue, we will be considering change as a theme.  As the season changes, I hope you color your world with thoughts of new beginnings and new ways to accomplish your goals. 

Thank you so much for being a part of the ADS family, and
please let us know if you have any suggestions or content for our e-Newsletter!


PS We apologize for missing our June issue.  We hope to be back on track soon!
_________________________________________________NewsADS News

*You must be registered for the 2012 NAMP Conference in order to be eligible for One-to-One Coaching. If you have not yet registered, visit their registration page.

  • Future Webinars
What audience development topics would you like to learn more about?  Let us know by replying to this email!

  • Our new 3-Step Method!
ADS has simplified our process to make it easy to understand how we can help build your audience.  You can learn more about our 3-Step Method by clicking here!
ARTS Mag! is the easy way to keep up-to-date with what is happening in the arts world: audience development, arts, arts advocacy, arts education, and more.
Any commission that results will be collected for ADS Audience Development Grants.  New product ideas will be added soon.
Change can be good!

Changes AheadChange can be considered good or bad.  Sometimes we do not like to see changes, especially when we get used to life the way it is.  However, life is constantly changing, and the best way we can deal with this is to make friends with change.  Change can be welcome if we are in a situation that is not working, and a new path or method needs to happen to help us to grow in a better direction.  Here are some thoughts about change I have been chewing over during the past season:

1. Evaluation.
We need to take time out to reflect.  It is good to ask ourselves, what is working and what is not working.  If you find out a part of your plan is not working for you, it is best to make the changes necessary.  If a program is working for you, maybe you will want to make changes to make the program even better.  Evaluating the different aspects of your business, processing, planning and implementing changes is a good practice to get into. 

2. Ego and fear.
Ego and fear are two reasons why we are uncomfortable with change.  How dare something change on us!  Underneath the bravado, we might be scared that we do not know how to handle the change.  Do we have the ability to learn something new?  In order to come to a place of increase, we need to push past ego and fear.  When we are able to, we have the space to continue forward.  Going forward brings us closer to new possibilities, and we will ultimately get closer to our goals too.

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May all your audiences be happy and loyal ones, and if they are not, feel free to contact me!
* Do you have an audience development tip to share? 
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Audience Development Specialists
Twin Lakes
Boulder, CO 80301

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