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TOP STORY

The Collins Cup has a successful debut in Slovakia

Europe have won the first-ever Collins Cup, a brand-new competition billed as triathlon’s answer to the Ryder Cup. Here's a quick run-through. 

Photo Source: Professional Triathletes Organisation
The results from the inaugural Collins Cup on Saturday in Šamorín saw Team Europe win six of the 12 individual events on their way to amassing a winning total of 42.5 points. However, it’s the success of the event itself, rather than that of Team Europe, that is perhaps the more interesting aspect for which to focus upon.

Firstly, the new format, which (somewhat) mirrors golf’s Ryder Cup, pitted the athletes against one another, increasing the display of rivalry, drama, and personalities – something which has arguably been lacking from the sport of triathlon previously.

The extraordinary x-bionic® sphere also proved to be the perfect backdrop for an electrifying race with the 2km swim taking place in the Danube River, an 80km bike on closed roads and an 18km run. With $1.5 million on offer, the largest the sport has ever seen, the racing was truly fast and furious.
 
Furthermore, while viewing figures are yet to be reported, the full seven-and-a-half-hour broadcast of The Collins Cup was carried live in over 100 countries and in over 20 languages. This is made all the more impressive given the lack of airtime that triathlon has traditionally received outside the Olympics.
 
The Professional Triathletes Organisation, who organised the event, are an example of a rights holder, similar to the Professional Fighters League and Sail GP, that are willing to challenge the status quo and embracing content and narrative. Their winning formula is likely to be replicated more times over by other challenger sports and leagues in the near future.
THOUGHT FOR THE WEEK 
Photo Source: GIPHY
When Ronaldo's shock return to Manchester United was announced on Friday, share prices in the club rose by as much as 9.8%, boosting the club’s market value by $293m. 
 
As many expected, the shares have since fallen slightly after the initial shock period passed. However, they are still up by more than 6%. A similar pattern (though slightly more volatile) was also experienced at PSG with their Socios fan token, in which Lionel Messi was reportedly paid some of his ‘welcome package’. 
 
This raises the question, given the star power of individual athletes such as Ronaldo and Messi, should club’s reward players with equity?
 
Sir Michael Moritz, a partner at Sequoia Capital, certainly thinks so. Here’s what he wrote in his column for the FT about the Messi saga: 
 
“Imagine if every football club set aside about 25 per cent of its equity for player compensation, requiring that players sell their shares upon leaving the club. If Barcelona had compensated Messi with a combination of 50 per cent cash and 50 per cent equity, both he and the club would be far better off today. Two years before Messi joined the club it had revenues of $123m which, during the pre-pandemic season, had risen to more than $1bn.” 
 
Using approximate figures, when Messi made his debut at the Camp Nou, Barcelona was worth around $400m. Today, it is valued at $4.8bn. So, “If, as his value became clear, Messi had been granted shares or options, for about 10 per cent of the club, that would be worth about $500m today.” 

What do you think? Let me know by replying to this email.
WEEKLY ROUND UP 
Here's a few of the top articles that I've come across this week. I hope you enjoy!
Photo Source: Football.London
Governance and Finance
  • Premier League clubs have refused to allow footballers to travel to 2022 World Cup qualifier matches in countries on UK quarantine red list.
  • Regulators have rejected suspicions of insider dealing in shares of carmakers Aston Martin and Daimler, including by Mercedes' Toto Wolff.
  • A judge has rejected Under Armour’s attempt to dismiss the lawsuit brought by UCLA seeking more than $200 million in damages.
Photo Source: W Series
Sponsorship and Marketing
  • Heineken have announced three new women's sports properties to their global sponsorship portfolio including UEFA Women's Champions League.
  • Atlanta Braves have become first MLB team to agree NIL deals after partnerships with college athletes Jordan Yates and Rachel Baumann.
  • FTX is paying $17.5 million in crypto for the naming rights to Cal Memorial Stadium for 10 years.
Photo Source: ESPN Images
Broadcast and Media
  • ESPN is seeking to license its brand to major sports-betting companies for at least $3bn over several years. 
  • Last Sunday, Burnley FC Women's season opener vs Nottingham Forest became the first football match in the UK to be streamed on TikTok.
  • Gerard Pique's Kosmos has acquired the Spanish TV rights to Ligue 1 after Movistar+ turned down the renewal.
Photo Source: Sports 404
Technology
  • Dapper Labs announce WNBA 'moments' are being added to NBA Top Shot and aa new digital collectables offering with La Liga.
  • StubHub has partnered with bitcoin rewards app Lolli to give bitcoin back to Lolli users who buy tickets on the site, including for sports events. 
  • Lionel Messi has jumped on board the NFT trend with the launch of "Messiverse", a joint project with blockchain platform Ethernity
PODCAST
Episode 3 of Sports Pundit Explains… Sponsorship is out now! Formula 1’s Zarah Al-Kudcy joins Andy and Murray to discuss the changing sponsorship landscape and navigating a cookie-less world. Available on all (good) podcast platforms.

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