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Football is ‘not enough’… as Wolves hungry for more.

Football clubs are relentlessly pursuing new revenue streams around the world to meet rising costs and losses, and Wolves are no different. 

Photo Source: Wolves

Last year Wolves entered a partnership with Gulf Racing which saw their Porsche car kitted out in club branding for a virtual 24 Hours of Le Mans race.

The club's chairman, Jeff Shi, claimed that marketing the club on the back of football alone was “not enough” if they want to match the revenues of the Premier League’s elite.

This philosophy has also led to a high-end fashion range being launched in Shanghai and, together with the University of Wolverhampton, the creation of an esports team which competes in tournaments around the world.

And Wolves are certainly not the only club to do this. 

Bundesliga’s Schalke 04 has a League of Legends team competing in the LEC, the top level of professional League of Legends in Europe. Meanwhile AC Milan entered a high-end fashion collaboration with Roc Nation-owned streetwear label, Paper Planes.

While this may seem bizarre to the ‘traditional’ football fan, it has become somewhat essential in today’s football world (as there’s a statistically significant impact between clubs’ staff expenditures and sporting success).

After the collapse of the European Super League, LaLiga President, Javier Tebas, stated, "This isn't a problem of revenue, these clubs need to reduce their expenses. We don't need to keep increasing earnings so that players can have seven Ferraris instead of six."

However, until governance changes to impose salary caps – clubs will continue to push the limits; meaning clubs like Wolves must carry on breaking new ground.

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P.S. FC Barcelona have launched a new campaign making it possible for any fan to become a member. The idea is that opening up memberships to their millions of global fans will help drive greater revenues for the struggling Catalan giants. 
Photo Source: Tenor
On Friday, Brooks Koepka treated fans to free beer after they taunted his rival Bryson DeChambeau at the Memorial Tournament in Ohio. 

The incident is the latest in the ongoing feud between DeChambeau and Koepka. The two golfers recently traded Twitter barbs after TNT announced this summer's edition of The Match golf exhibition, which will pit DeChambeau and Green Bay Packers quarterback Aaron Rodgers against Tampa Bay Buccaneers superstar Tom Brady and Phil Mickelson in July.

In defence of his latest actions, Koepka stated that he was simply trying to grow the game. However, Eamon Lynch, a reporter for Golf Weekly, believes that his ‘free beer for boos’ stunt crosses the line.

"He must know the effect will be to incite more heckling of a fellow competitor and that’s a dangerous game to play these days."

While this was unlikely to be what the PGA Tour had in mind when they introduced their Player Incentive Programme, and Lynch certainly has a point, sport does need rivalries and relevance and this is helping to provide some. 

What do you think? Let me know by replying to this email.
Photo Source: The Times
Last week, I reported (thanks to a wonderful article I read in Metro Gaming) that Fifa Ultimate Team, a game mode where you build your own team using player cards acquired via loot boxes, had generated $1.6 billion in net revenue in 2021.

While you're not set for billions of dollars (sorry), you can profit from loot boxes in 2021, too!

All you have to do is forward this email to friends, family, or colleagues for a chance to WIN a football shirt.

For each person you forward it to, you will receive one entry into the prize draw. Please remember to CC me in.

The (physical) football shirt will be one that is featured in Fifa 21 and, to keep it on trend, it will be determined at random by an FUT loot box.

Best of luck and I'll announce the winner next week!
Here's a few of the top articles that I've come across this week. I hope you enjoy!
Photo Source: Sky Sports
Governance and Finance
  • French soccer's top flight, Ligue 1 will reduce from 20 clubs to 18 from the 2023/24 campaign. The move is intended to be the first step in a reform of French domestic soccer. 
  • CVC Capital Partners is in talks about taking a $600m, 15 per cent stake, in One Tennis, an entity combining the men’s and women’s professional tours, the ATP and WTA.
  • The International Netball Federation has announced an official rebrand to World Netball, alongside the launch of a strategic plan which will shape the future of the sport and drive a positive impact around the world.
Photo Source: The Athletic
Broadcast and Media
  • Jake Paul named third-highest earning boxer in the past 12 months as American YouTuber rakes in £14 million with only Canelo Alvarez and Anthony Joshua having made more. (And he's now called out Alvarez). 
  • DAZN has trebled their subscription prices in Italy following their major acquisition of Serie A media rights while Sky Italia has slashed pricing to now be lower than DAZN. The pricing wars have begun!
  • Twitter is partnering with Opendorse in a revenue-sharing venture to allow college athletes to monetise their content through Twitter’s video sponsorship platform Amplify. 
Photo Source: Reuters
Sponsorship and Marketing
  • The IOC has unveiled plans to introduce a new global hospitality model with travellers having access to a single hospitality provider, On Location, who will hold the sole rights to sell packages including tickets, travel and accommodation.
  • To support Naomi Osaka’s decision to prioritise her mental health, Calm has donated $15,000 to Laureus Sport. The sleep and meditation app has also offered to pay fines for other tennis players opting out of Grand Slam media appearances.
  • Japanese sponsors of the Tokyo Olympics need organisers to postpone the Games for a number of months in order to allow more spectators to attend. Many have primarily based substantial advertising and marketing campaigns round ticket giveaways and promotions in-venue.
Photo Source: Hull City
  • Hull City's adoption of Zone7 technology saw soft tissue injuries drop 48 per cent year-on-year as they won the League One title at the first time of asking. It could now be adopted by other clubs. 
  • David Beckham has invested in the U.K.-based electric vehicle company Lunaz. Beckham will take a 10% stake in company, which revives classic cars by re-engineering them with electric clean-air powertrains.
  • Blaseball developer, The Game Band, announced it has raised $3 million in seed funding. The investment will be used to expand its development team, release Blaseball on mobile platforms, and go towards unannounced projects.
Welcome to the the Sports Pundit Networking Series. The aim is to promote Sports Pundit readers and foster a greater community across the newsletter. For the latest edition, I caught up with Anna-Victoria Jones, Director at HERO Communications - helping break down barriers to sport.
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Are you a young, hungry, Social Media Co-ordinator? Do you want to be part of a super disruptive new sports and entertainment property? Aphetor is hiring for a six-week role (that includes a trip to Rhodes with some of the best content creators in the world).

Got experience working in social media and looking for a new challenge? B-Engaged is seeking a Social Media Manager to become a key member of the team servicing both athletes and brands.

Got an awesome job that you want to advertise? Let me know at and it could get featured in a future edition of the newsletter. 
Quick ask. It takes me hours each week to put these newsletters together so if you enjoyed this edition, it would mean a lot to me if you could share on social or forward to friends and colleagues! Thank you. 

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