Only 30% of businesses communicate 'green' in a way that people care about.*
Despite all the good work that’s going on behind the scenes in your business, it may be that your achievements are failing to resonate with your stakeholders.
You might have made considerable investment in your Sustainability/Carbon programme, but the lack of an effective communications strategy around your Sustainability & Carbon programme is a real missed opportunity that can impact your costs as well as sales.
Test how well your organisation is performing by answering these questions:
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Do you create understanding of your short and long-term sustainability objectives within the business and your markets?
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Do you engage with your employees to achieve internal goals?
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Do you promote your achievements to your clients effectively (i.e. in a way that your sales team understands and your client cares about)?
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Is your brand/are your products/services recognised for their sustainability credentials in your market?
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Is your marketing/PR team well briefed about your actions and know how to avoid ‘green-wash'?
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Has your business won/been nominated for any Sustainability/Environmental award?
If you have answered ‘No’ or ‘Not Fully’ to any of these questions, you are likely to have some real opportunities for improvement in market and staff engagement as well as profitability.
Carbon Footprint Ltd provides full support to develop, manage and implement sustainable communications within businesses. We can work alongside your own communications team/outsourced PR team as you require.
Please call us for an initial discussion about your green communications strategy on +44 (0)1256 345645.
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